Caribe Cooler, Mexico's Beloved RTD Beverage, Launches in the U.S. Market

Caribe Cooler Makes Its Debut in the United States

In an exciting twist for fans of ready-to-drink beverages, Caribe Cooler, a prominent brand deeply rooted in Mexican culture, is gearing up to launch in the United States by the summer of 2025. This vibrant beverage, known for its unique and bold fruit flavors, will be making its first appearance in Southern California—a strategic choice given the region's popularity and demand for refreshing, flavorful drinks.

With a proud history of over 37 years in Mexico, Caribe Cooler has become a favorite among those seeking a delightful and easy-to-drink alcoholic option. The drink is available in convenient 12 oz 4-pack cans featuring its two signature flavors: Peach and Tropical (Mango-Pineapple), with an alcohol content of 4.7% by volume. The suggested retail price will be set at $9.99 USD.

Osvaldo Valente, CEO of Bepensa Spirits, expressed excitement over the brand's expansion. He states, “Caribe Cooler has connected with generations since 1987. It's a brand made for those who enjoy something tasty, refreshing, and easy to drink.” The drink is designed for consumers who prefer social drinking in a casual and controlled manner, making it ideal for gatherings, beach days, and casual get-togethers.

The beverage aims to resonate with both Latino and general market consumers who are looking for a flavorful alternative in the ready-to-drink segment.

Frank Scheepers, the Commercial Export Director at Bepensa Spirits, emphasized the brand's competitive edge: “Caribe Cooler has all the right ingredients to stand out in the U.S. market—flavor, history, and a strong personality.” Alongside their distribution partners, Mexcor International and Sunset Distributing Company, they are committed to establishing Caribe Cooler as a household name across the states.

Eduardo Morales, the CEO of Mexcor International, added: “We are proud to support Caribe Cooler’s entry into the U.S. market, particularly California. The demand for authentic, flavor-driven ready-to-drink beverages is growing, and we believe that Caribe Cooler is well-poised for significant success.”

Brian Fried, General Manager of Sunset Distributing Company, emphasizes the cultural significance and energy of Caribe Cooler. “We are thrilled to introduce this brand to the California market. With its vibrant flavors and appeal, Caribe Cooler is set to make a compelling impact among Southern California consumers from the onset.”

The launch of Caribe Cooler in the U.S. marks a pivotal moment for the brand, aimed at earning the title of the most beloved Mexican RTD beverage in the country. With its rich heritage and robust character, Caribe Cooler has positioned itself as not just a drink but a celebration of Mexican culture and flavors, ready to charm the taste buds of American consumers. As summer approaches, beverage enthusiasts can look forward to savoring the refreshing experiences that Caribe Cooler promises to bring to their social gatherings.

This exciting development is sure to make waves in the beverage industry, and as we set our sights on summer 2025, many are eager to join the Caribe Cooler movement, making it a staple in homes and parties alike.