SERES Sets New Standards with Intelligent Safety Ecosystem at Auto Shanghai 2025
During the Auto Shanghai 2025 auto show, SERES made headlines by presenting their cutting-edge intelligent safety ecosystem on April 23. This innovative initiative marks a transformative step in automotive safety, setting a new paradigm for the industry. The goal is not merely to enhance passive safety measures but to introduce an active and comprehensive protective approach to vehicular safety.
Redefining Vehicle Safety
As the automotive sector evolves towards intelligent connectivity and electrification, the traditional models of vehicle safety are becoming outdated. SERES takes a proactive stance by shifting from passive to what they call "passive + active safety." Their approach includes a four-pillar structure focusing on life protection, vehicle body safety, health safety, and privacy protection.
Life Protection: 720° Safety Architecture
SERES has pioneered a 720° safety architecture, claiming it to be the first of its kind in the industry. This feature includes the world's largest mass-produced integrated aluminum rear body, showcased in their AITO M9 model. Alongside this, they have developed a battery state monitoring system available across all AITO models, ensuring optimal performance and safety with real-time data integration.
Enhanced Body Safety
To elevate active safety levels, SERES continuously enhances its perception systems. They have made substantial upgrades to collision prevention features, including regarding frontal, side, and rear impacts. This reflects SERES's commitment to creating safer driving experiences.
Health Safety in Cabin Design
SERES's use of eco-friendly materials and cutting-edge technologies has resulted in a cabin atmosphere that positively influences all five senses. Passengers can enjoy fresh air, baby-safe surfaces, visual comfort, serene silence, and minimal electromagnetic disturbances, making every journey healthy and enjoyable.
Privacy Protection
With the rise of intelligent vehicles, safety regarding data and privacy protection has become paramount. SERES has established a multi-layered security architecture that encompasses cloud, transmission networks, vehicles, and chips, ensuring comprehensive data security throughout the vehicle's life cycle.
A Holistic Approach to Security
SERES’s security framework goes beyond just technology. It encompasses research and development, testing, smart manufacturing, quality control, and logistics. This robust approach guarantees holistic protection for passengers, vehicles, and cargo. Their R&D team has effectively reduced development cycles while improving product quality through extensive testing, covering over 11 million kilometers across 1,300 scenarios.
Furthermore, SERES has invested in state-of-the-art automated production techniques, including 10,000-ton die-casting and fully automated welding and chassis assembly, which translate into top-tier vehicular safety standards.
International Recognition and Market Expansion
2025 has seen significant updates for the AITO series, with new trims and the introduction of the AITO 8 model, expanding the lineup to four models that cater to diverse mobility needs. As of mid-April, AITO users have collectively traveled over 12.4 billion kilometers with these innovative electric vehicles.
Furthermore, SERES has garnered international interest since its debut at the previous year's Paris Motor Show. During Auto Shanghai, numerous international delegations visited SERES's booth to experience the intelligent safety ecosystem firsthand. Partnerships have been sealed with distributors from the UAE, Bahrain, Azerbaijan, Armenia, and Mongolia, thus joining the growing AITO family.
Redefining Luxury in Mobility
Adhering to the philosophy that "safety is the ultimate luxury," SERES is reshaping the standards of luxury mobility in this new era. They offer intelligent and secure transport solutions that not only meet user expectations but surpass them, reflecting a commitment to innovative excellence in automotive safety.
As SERES continues its voyage into the future, the brand maintains a focus on creating a transformative ecosystem of intelligent safety, ensuring that each passenger can travel with confidence and peace of mind.