#United States #Atlanta #IoT Solutions #RaceTrac #Sensolus

Sensolus and RaceTrac Join Forces for Advanced Tracking Solutions

ATLANTA, July 8, 2025 – Sensolus, a leading provider of industrial Internet of Things (IoT) solutions, has announced a strategic partnership with RaceTrac, a prominent retail convenience store chain. This collaboration aims to utilize advanced tracking technologies for key components transported between various store locations and distribution centers, significantly enhancing operational efficiency and customer satisfaction for RaceTrac.

The essence of the partnership lies in the digital tracking of reusable totes that contain spare parts for fuel pumps. By implementing Sensolus' innovative tracking solutions, RaceTrac is set to expedite the servicing of fuel pumps, ensuring that customers can access reliably functioning pumps without delay. This timely intervention not only saves resources but also reinforces RaceTrac's commitment to customer service and operational excellence.

How It Works

Sensolus will provide its unique software that manages tracking devices affixed to totes. This system will enable RaceTrac to gain regular and actionable insights into the location and movement of essential spare parts through intuitive dashboards. Additionally, the partnership includes proactive notification features that alert the team to potential issues, such as low inventory levels or extended wait times, thereby allowing RaceTrac to act swiftly and maintain effective operations.

Daniel Vasseur, Executive Director of Supply Chain Merchandise at RaceTrac, emphasized the importance of this initiative, stating, "At RaceTrac, we are constantly striving to enhance the guest experience and to streamline the fueling process across our more than 590 locations throughout the Southeast and beyond. Having operational fuel pumps is critical for our 24/7 business model. This collaboration with Sensolus equips us with a sophisticated solution for tracking the crucial parts needed to run our business efficiently and provide top-notch service to our guests."

Steve Logue, General Manager at Sensolus, expressed pride in facilitating RaceTrac's transformation. He noted, "It is a privilege to support RaceTrac in their quest for digitization and overall efficiency, which ultimately benefits their customers. Our comprehensive tracking solution, which includes software, hardware, and connectivity, meets their requirements for visibility and control over their assets in both transit and operational fields."

About RaceTrac

Established in 1934 and headquartered in Atlanta, Georgia, RaceTrac is one of the largest family-owned companies in the United States. The chain boasts more than 800 retail locations under the RaceTrac® and RaceWay® brands, emphasizing affordability and convenience for guests. Alongside competitively priced fuel, patrons enjoy a varied selection of food and beverages, including freshly brewed coffee. With a workforce exceeding 10,000 employees, RaceTrac also integrates companies like Metroplex Energy, Energy Dispatch, and Gulf Oil into its expansive operational model.

About Sensolus

Sensolus, founded in Ghent, Belgium, and with its U.S. headquarters in Atlanta, is a frontrunner in delivering robust tracking solutions for non-powered assets such as containers, trailers, and reusable packaging. The company services over 500 clients globally, showcasing deep expertise across sectors like industrial manufacturing and logistics.

Media Contact for Sensolus:
Jeff Perlman
Email: jeff.perlman@sensolus.com
Phone: 818-317-3070

This partnership marks a significant step toward revolutionizing how convenience retailers manage their supply chains, and RaceTrac is set to achieve notable strides in efficiency and customer satisfaction through this innovative solution.