Exciting Collaboration to Launch XR Center Game Space at MOVIX Kyoto in Spring 2026

Japan XR Center Unveils Upcoming XR Game Space at MOVIX Kyoto

In an exciting announcement, the Japan XR Center, headquartered in Nakano, Tokyo, is partnering with Shochiku Multiplex Theaters to launch a pop-up event called “XR Center Game Space” at MOVIX Kyoto. Set to debut in the spring of 2026, this limited-time attraction aims to blend the realm of cinema with immersive VR experiences, marking a significant shift in entertainment offerings in Kyoto.

This innovative initiative stems from a fruitful collaboration that began with the Uzumasa NINJA PITCH 2023, showcasing the potential of merging theatrical viewing with interactive gaming. Situated in the heart of Kyoto, MOVIX stands as a perfect venue for this groundbreaking fusion, enabling visitors to engage with stories in an entirely new way.

Overview of the Attraction

At the MOVIX Kyoto location, guests can look forward to participating in the popular zombie survival game, “Zombie Storm,” alongside fresh, still-in-development attractions. These experiences are designed to allow players to actively move and immerse themselves in the narrative, creating what can truly be described as an “experiential movie.” This marks a pioneering step for Japan, following a trend seen in various international venues where VR attractions have been incorporated alongside cinemas.

Shochiku Group's New Entertainment Approach

Shochiku Multiplex Theaters, a subsidiary of Shochiku Co., Ltd., operates numerous cinemas across Japan. This new venture is not just about providing VR attractions but also aims to create synergistic experiences that enhance cinematic offerings. MOVIX Kyoto is already beloved by locals and frequently visited by inbound tourists, making it a prime location for attracting a diverse audience. The theater, equipped with 12 screens and roughly 2000 seats, sits at a nexus of shopping and sightseeing, adding to the overall entertainment experience.

Vision of Japan XR Center

The Japan XR Center is not only focused on expanding its own direct operations, but it is also keen on collaborating with businesses interested in franchise opportunities. By facilitating original content creation and other expansion initiatives, they’re committed to pioneering new experiences in entertainment through XR attractions. Their mission, to provide innovative visual experiences in cinemas, demonstrates their dedication to carving out the future of entertainment in Japan.

Key Details

- Location: MOVIX Kyoto
- Dates: Spring 2026 (limited-time event)
- Attractions: ‘Zombie Storm’ and new titles currently in development.

As MOVIX Kyoto grows in popularity among both locals and tourists, with its central location in the Shin-Kyogoku Sanjo area, the introduction of the XR Center Game Space is expected to enhance its appeal further and widen audience reach.

Contact Information

For inquiries related to the XR attraction event, interviews, or permanent installations, please reach out to the public relations department of Japan XR Center at:

- Email: [email protected]

Company Overview

Founded on May 22, 2023, the Japan XR Center is dedicated to promoting the best value in XR implementation, focusing on the development of XR games, attractions, and training content. With offices in Japan, India, and San Francisco, the company strives to innovate in the entertainment field.

- Company Name: Japan XR Center
- Location: 2-46-1 Honcho, Nakano, Tokyo, Japan
- Website: www.vrarri.com

Stay tuned for the latest updates on the XR Center Game Space through their official LINE account and various social media channels.