MrMax's yomitoki
2025-11-18 00:46:37

MrMax Holdings Introduces AI-Powered Recruitment Platform 'yomitoki'

MrMax Holdings and the Introduction of 'yomitoki'



In an innovative move aimed at enhancing recruitment strategies, MrMax Holdings, which operates discount stores across Kyushu, Chugoku, and Kanto regions in Japan, has introduced an AI-powered co-creation recruitment platform called 'yomitoki'. Developed by jinius Inc., based in Shibuya, Tokyo, this platform aims to revolutionize the way candidates are selected by not just focusing on the selection process but also offering support to candidates as they navigate their challenges.

The Context of Adoption


MrMax Holdings was facing a significant increase in hiring demands due to its expansion plans. Faced with rising interview frequencies and limited resources dedicated to recruiting, the need to balance productivity and quality during the interview process became critical. There was an increasing burden on staff to record, evaluate, and conduct interviews simultaneously, making it essential to reduce the administrative overhead while enhancing the quality of the evaluations. Moreover, standardizing the assessment criteria was necessary to reduce discrepancies caused by interviewers' experiences and personal impressions.

Objectives of the Platform


With the deployment of 'yomitoki', MrMax aims to automate and standardize the creation of interview summaries, thereby reducing the operational burdens while simultaneously increasing the reliability and consistency of evaluations. This allows interviewers to focus more on engaging with candidates, helping to uncover their values and convey the company's core philosophies accurately.

Additionally, 'yomitoki' provides personalized feedback generated by AI based on interview content, communicating in a way that resonates with individual candidates, thus enhancing their motivation and desire to join the company. The goal is to shift the perspective of interviews from a mere evaluation process to a supportive environment that encourages candidates positively.

Insights from Management


According to Takashi Yamamoto, head of recruitment at MrMax, the aim of their hiring approach is not just about selection but supporting candidates as they explore their potential. The implementation of 'yomitoki' has transformed how interviewers identify candidates' strengths and values, allowing them to articulate points that candidates might not even recognize themselves. This initiative promotes an atmosphere where diverse talents can thrive authentically, fostering greater inclusivity within the organization.

Future Aspirations


MrMax intends to establish a robust foundation for talent management by utilizing accumulated interview data to refine assessment criteria and operational practices continuously. The plan includes expanding the platform's application to internal consultations, ensuring that a culture of mutual support permeates throughout the organization. Ultimately, they envision extending these practices to onboarding and career support, creating a comprehensive talent management strategy that facilitates growth from onboarding to active contribution within the company.

jinius's Role in Transformation


CEO Tomonori Shigematsu of jinius expressed that MrMax holds a strong commitment to conducting recruitment that aligns with the needs of candidates, striving for a mutually beneficial hiring process. He commented on the potential of 'yomitoki' to support organizations in such endeavors, emphasizing an ongoing vision of evolving recruitment processes with the integration of AI and human interactions.

About 'yomitoki'


'yomitoki' serves as a recruitment assistance tool that minimizes 'misjudgments' during interviews and subsequent tasks by harnessing AI’s capabilities. Through objective analysis and automated summaries, the platform allows for optimal communication tailored to each candidate, independent of interviewers' skills.

Key Features:


  • - Automatic recording, transcription, and AI-driven organization of interview content.
  • - AI-based fit assessments grounded in recruitment criteria.
  • - Automatic generation of attract messages personalized for candidates.
  • - Designed to enable interviewers to focus on understanding candidates deeply.

For further details and to download resources, visit: jinius Services.

Company Profile: MrMax Holdings


  • - Location: 1-5-7 Matsuda, Higashi-ku, Fukuoka City
  • - CEO: Noriaki Hirano
  • - Business: Management of a discount store chain, 'MrMax', and shopping center operations.
  • - Employees: 2,367 (including part-time staff).

Company Profile: jinius Inc.


  • - Location: 1-1-3 Shibuya, Shibuya-ku, Tokyo, Amihall 3-4F 402
  • - CEO: Tomonori Shigematsu
  • - Business: Development, sales, and support for the AI recruitment platform 'yomitoki', along with recruitment support and strategic HR services.
  • - Capital: 54.6 million yen (including capital reserves).
  • - Service Website: jinius Website


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Topics Business Technology)

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