Splash Car Wash Expands Its New York Operations with Recent Acquisitions in Geneva and Batavia

Splash Car Wash Expands Its New York Operations

In a strategic move to bolster its presence in the northeastern United States, Splash Car Wash has acquired two Auto Wash locations situated in Geneva and Batavia, New York. This acquisition, completed on August 12, 2025, is part of Splash's ongoing plan to grow its footprint in western New York, reinforcing its commitment to delivering premium car wash services across the region.

Backed by AEA Investors, Splash Car Wash continues to establish itself as a significant player in the express car wash industry. With these latest additions, the company now operates a total of 71 car wash sites, with 45 concentrated in New York alone. This expansion not only increases the geographical reach of Splash but also enhances their capacity to offer consistent, high-quality service to customers.

Details of the Acquisition

The transaction involved the purchase of two fully operational Auto Wash Car Wash locations, which will undergo a rebranding process to transition into the Splash Express brand. This rebranding effort will be complemented by technological upgrades that facilitate improved car wash services and include new, free self-service vacuum stations for customers, heightening the overall customer experience.

The growth strategy employed by Splash Car Wash reflects a broader trend in the car wash industry where consolidation is favored. Regional operators like Splash are increasingly leveraging acquisitions to gain scale and ensure a uniform customer experience across various locations. By adding the new sites in Geneva and Batavia, Splash not only extends its operational base but also exploits valuable opportunities for operational efficiencies.

Broader Market Significance

This latest acquisition is notable not simply for the immediate expansion it provides to Splash but as a reflection of an industry-wide consolidation effort aimed at enhancing service quality. The move illustrates how regional brands are not merely competing on price but are also focused on improving the customer experience through technology and strategic scaling. As the company looks to build its brand recognition, the acquisitions are an essential part of its plan to establish a strong presence in key markets.

Furthermore, Splash Car Wash is eyeing new opportunities for builds in neighboring markets such as Massachusetts, hinting at a robust growth trajectory for the brand over the coming years. This demonstrates a clear ambition on the part of management to adapt and thrive in an increasingly competitive landscape.

About Splash Car Wash

Splash Car Wash has rapidly established itself as a leader in the express car wash segment, providing customers with fast, efficient, and high-quality services. With a commitment to innovative practices and customer satisfaction, the company operates across New York, Connecticut, Massachusetts, and Vermont.

About Car Wash Advisory

The advisory firm facilitating this transaction, Car Wash Advisory, specializes in supporting businesses within the car wash industry. Known for its sector expertise, the firm assists in structuring transactions that cater to the needs of operators and potential investors alike, helping them navigate through complex market dynamics.

As Splash Car Wash continues to grow, the focus remains on enhancing the customer experience through innovation and reliable service, establishing a higher standard in the car wash sector throughout the northeastern United States.