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Understanding SEO in the Age of AI

In recent years, the proliferation of generative AI and the expansion of Google's AI-driven search results, notably AI Overviews, have marked a transformative period for the SEO industry. Many marketing professionals are grappling with questions regarding how AI can be leveraged as a new channel, the necessary approaches to take, and specifically, what strategies should be prioritized. As inquiries regarding AI continue to rise, it is vital to revisit AI trends, acquire accurate knowledge, and understand the relationship between AI and SEO to determine actionable steps.

Overview of the Webinar

On August 22, 2025, at 14:00, Ayudante will host a free online webinar exclusively for our current and past clients who have engaged with our services in SEO, advertising, and Google Analytics 4. This private seminar aims to equip participants with insights on navigating the evolving SEO landscape shaped by AI, ensuring that businesses can remain competitive and informed.

Target Audience

This webinar is particularly beneficial for:

• - Individuals seeking to understand the latest trends in the SEO industry
• - Business leaders and project managers involved in mid to long-term planning
• - Professionals tasked with implementing AI strategies as requested by upper management
• - Those interested in updating their knowledge on critical SEO initiatives
• - Individuals looking to deepen their understanding of AI's implications for search

Important Notes

• - The session is exclusively for clients with prior engagement with Ayudante.
• - Ayudante does not recommend LLMO-focused strategies; thus, specific tactics centered on AI will not be covered.

Seminar Content

1. AI and SEO Dynamics (30 minutes)

We'll start the seminar by revisiting the fundamentals of AI and positioning it in relation to traditional search engines, discussing the impacts on market share and user experience. There will be an analysis of the display logic and trends of generative AI, with a particular focus on Google’s AI Overviews based on our proprietary data. The discussion will culminate with insights on how to best engage with AI and define key priorities for SEO.

Topics may include:

• - Trends in the SEO industry in the wake of AI advancements
• - Changes in search share dynamics
• - Evolving user search experiences
• - Different types of generative AI and their referenced data
• - Tracking and analysis of generative AI performance
• - Necessary actions in response to AI developments
• - Immediate steps for SEO optimization

2. Engaging with AI and Site Management (30 minutes)

This section will cover what marketing and SEO professionals need to focus on, differing priorities based on site and business type, and will touch on the emerging concepts of LLMO measures and GMO consulting services. Participants will learn about how Ayudante can assist in AI-related research and monitoring efforts.

Discussion and Q&A (20 minutes)

We will address questions submitted in advance and engage in discussion about SEO and AI, providing practical insights from our consultants.

Meet the Instructors

Maki Ezawa
An SEO consultant at Ayudante since 2001, Maki has led hundreds of SEO projects, particularly in the e-commerce sector. She is also an author of the book "The Easiest New SEO Guide" and has participated in numerous seminars.

Tomoko Takahashi
Having transitioned from being an in-house SEO specialist to a consultant, Tomoko brings extensive experience with database-driven sites, portals, and content marketing, focusing on organic web traffic generation.

Conclusion

Join us for this insightful webinar designed exclusively for Ayudante clients looking to adapt and thrive in the evolving SEO landscape shaped by AI. Stay informed, make strategic decisions, and enhance your organization's digital presence.

For registration details and more information, please visit our website.