Yokohama City University Launches Data Utilization Program for Tourism Sector
In an exciting development, Yokohama City University (YCU), located in Yokohama, Kanagawa, is set to launch a unique recurrent program focusing on the analysis and application of location-based and human flow data specifically tailored for the tourism sector. In collaboration with the Location Business and Marketing Association (LBMA Japan) and Zenrin Datacom, this initiative aims to equip professionals with the skills necessary for effective business planning and strategy development.
The importance of location data and human flow analytics has skyrocketed in recent years, particularly within industries such as tourism, transportation, and urban planning. However, the lack of organized learning opportunities to effectively apply this data in practice poses a significant challenge. Addressing this gap, YCU's newly established program will mark the first step toward enhancing data literacy in the tourism sector.
A focal point of this program is aimed at the upcoming GREEN×EXPO 2027, an expo in the Osaka-Kansai region. Participants will engage with real-world data analysis from the event to develop proposals that maximize its economic impact. This curriculum, titled "Event Analysis Using Human Flow Data and Proposal Skills Enhancement for Maximizing Economic Effects at GREEN×EXPO 2027," will be led by Associate Professor Takayuki Arima from the Urban Social Cultural Studies Department at YCU.
Program Details:
Future Plans:
The recurrent program focused on location and human flow data will continue to be developed in collaboration with industry partners in the coming years. By focusing on enhancing data utilization skills, YCU aims to contribute significantly to the literacy improvement of professionals in the tourism sector as well as those affiliated with industry and government.
About Yokohama City University:
Founded to serve as a center for education, research, and healthcare, Yokohama City University is a comprehensive institution boasting five faculties and six graduate schools. The university's mission is to nurture individuals with rich cultural backgrounds and high-level expertise, suitable for contributing to society in various fields. It strives to be a prestigious institution and a symbol of pride for the citizens of Yokohama.
About LBMA Japan:
The Location Business and Marketing Association is a non-profit organization that promotes business and marketing strategies utilizing location data. Currently, 115 companies across Japan are members.
About Zenrin Datacom:
Zenrin Datacom offers value-added information services and solutions based on precise map data and location information. They provide consumer-facing navigation services while also focusing on creating value through the practical application of location data across various sectors.
By generating comprehensive skill sets within the tourism domain, YCU's innovative approach promises to drive forward the effective use of data, promoting sustainable practices and enhanced engagement.
The importance of location data and human flow analytics has skyrocketed in recent years, particularly within industries such as tourism, transportation, and urban planning. However, the lack of organized learning opportunities to effectively apply this data in practice poses a significant challenge. Addressing this gap, YCU's newly established program will mark the first step toward enhancing data literacy in the tourism sector.
A focal point of this program is aimed at the upcoming GREEN×EXPO 2027, an expo in the Osaka-Kansai region. Participants will engage with real-world data analysis from the event to develop proposals that maximize its economic impact. This curriculum, titled "Event Analysis Using Human Flow Data and Proposal Skills Enhancement for Maximizing Economic Effects at GREEN×EXPO 2027," will be led by Associate Professor Takayuki Arima from the Urban Social Cultural Studies Department at YCU.
Program Details:
- - Course Name: Location Data Utilization Course Series #1
- - Instructor: Associate Professor Takayuki Arima
- - Schedule: February 12 to March 16, 2026 (Six sessions)
- - Location: Yokohama City University Minato Mirai Satellite Campus (Hybrid format)
- - Target Audience: Professionals from tourism and event sectors, government officials, and students
- - Organizer: Yokohama City University
- - Co-organizers: LBMA Japan
- - Supporters: Zenrin Datacom, Ministry of Land, Infrastructure, Transport and Tourism, Yokohama City General Affairs Bureau, Japan Tourism Promotion Association
Future Plans:
The recurrent program focused on location and human flow data will continue to be developed in collaboration with industry partners in the coming years. By focusing on enhancing data utilization skills, YCU aims to contribute significantly to the literacy improvement of professionals in the tourism sector as well as those affiliated with industry and government.
About Yokohama City University:
Founded to serve as a center for education, research, and healthcare, Yokohama City University is a comprehensive institution boasting five faculties and six graduate schools. The university's mission is to nurture individuals with rich cultural backgrounds and high-level expertise, suitable for contributing to society in various fields. It strives to be a prestigious institution and a symbol of pride for the citizens of Yokohama.
- - Location: 22-2 Seto, Kanazawa-ku, Yokohama, Kanagawa
- - Website: Yokohama City University
About LBMA Japan:
The Location Business and Marketing Association is a non-profit organization that promotes business and marketing strategies utilizing location data. Currently, 115 companies across Japan are members.
- - Location: 1-6-16 Kanda-Izumicho, Chiyoda-ku, Tokyo 405 Yamato Building
- - Website: LBMA Japan
About Zenrin Datacom:
Zenrin Datacom offers value-added information services and solutions based on precise map data and location information. They provide consumer-facing navigation services while also focusing on creating value through the practical application of location data across various sectors.
- - Location: 3-1-1 Shibaura, Minato-ku, Tokyo, 22nd floor, msb Tamachi
- - Website: Zenrin Datacom
By generating comprehensive skill sets within the tourism domain, YCU's innovative approach promises to drive forward the effective use of data, promoting sustainable practices and enhanced engagement.
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