KEYUCA Celebrates 25 Years with a Shift to Life Solution Brand

Celebrating 25 Years of Innovation: KEYUCA's Transformation

This year, KEYUCA, operated by Kawajun Co., Ltd., celebrates a significant milestone: its 25th anniversary. Founded in 2000 as a home decor brand focusing on furniture and dishware, KEYUCA has always prioritized craftsmanship and quality. Over the years, the brand expanded its offerings to include lifestyle products such as curtains, kitchenware, and even clothing in 2020, evolving into a comprehensive lifestyle brand.

The Shift to Life Solution Brand

On the occasion of its 25th anniversary, KEYUCA announced a rebranding initiative aimed at shifting its identity from simply providing lifestyle products to becoming a 'Life Solution Brand.' This transformation signifies the company's commitment to addressing life’s challenges by creating durable, high-quality products designed to enhance the quality of life. KEYUCA now aims to develop what they call 'lifestyle investment goods'—products that improve daily life rather than disposable consumer goods.

To celebrate this momentous occasion, KEYUCA will host a special campaign offering members 10% off all items in-store and online from September 12 to September 24, 2025. This celebration not only demonstrates gratitude for the support received over the years but also invites customers to explore the new direction of the brand.

Special Anniversary Campaign Details

From September 12 through September 24, 2025, all members of KEYUCA can take part in this anniversary promotion. Key details include:

- Discount: 10% off all items (with some exceptions)
- Locations: Available at all KEYUCA stores nationwide and on the official online shop
- Eligibility: Limited to KEYUCA members (in-store sign-up available)

This is a prime opportunity to discover how KEYUCA's innovative items can resolve everyday living challenges.

About KEYUCA and Kawajun Co., Ltd.

The driving force behind KEYUCA is Kawajun Co., Ltd., a company with a legacy of over 50 years, specializing in providing furniture solutions for hotels, restaurants, medical facilities, and supermarkets. This longstanding experience in professional use has enabled KEYUCA to create products tailored to personal living spaces.

The essence of KEYUCA lies in its dedication to enhancing quality of life through products that are not just functional but also designed with a touch of elegance.

For further information on KEYUCA's anniversary or to explore their products, visit their anniversary page or check their social media:

Company Overview

Company Name: Kawajun Co., Ltd.
Representative: Junzaburo Kawasaki
Location: 3-15-1 Nihonbashi Hamacho, Chuo-ku, Tokyo
Founded: September 3, 1974
Business: Retail Solutions, Global Hardware, Public Furniture, Medical, Hotel Services, KEYUCA Development, Overseas Operations
Website: Kawajun