Celebrating 60 Years of Car Wash Innovation with IMO Car Wash's Latest Advancements

Celebrating 60 Years of Car Wash Innovation with IMO Car Wash

As IMO Car Wash recently celebrated its 60th anniversary on March 8, 2025, the globally recognized car wash brand marked the occasion with a striking new look and a host of exciting innovations. Known for its commitment to excellent car care, IMO is raising the bar not just for itself but for the entire industry.

For decades, millions have trusted IMO’s premier washing products, and the brand continues to evolve rather than rest on its laurels. Teaming up with the innovative minds at WashTec, IMO has launched an advanced line of car wash products and services that set new benchmarks in vehicle maintenance, all while being environmentally conscious.

Introducing Graphene G60: A Breakthrough in Car Protection

At the forefront of IMO's innovations is Graphene G60, a groundbreaking washing formula that combines advanced carbon weaving technology with a self-cleaning finish. This revolutionary product promises to give vehicles a “new car” look after every wash, making it an enticing option for car owners. In 2025, select IMO locations will test this remarkable product, offering customers the ultimate in innovation, protection, and shine.

But the advancements don't stop there. IMO is fully committed to sustainability, rolling out new fine mist applicators and next-gen water jets designed to minimize water consumption significantly. With ongoing investments in solar and wind energy, alongside rainwater recovery systems, IMO Car Wash firmly establishes that innovation and eco-friendliness can co-exist harmoniously.

A Legacy of Excellence and a Bright Future Ahead

In a fast-evolving world, one constant remains: IMO's dedication to innovation in car wash services. With over 60 years of experience and state-of-the-art products, the company continues to lead the market, catering to over 25 million customers annually across 720 locations in Europe and Australia.

This remarkable milestone not only celebrates the past 60 years of excellent car washing services but also looks boldly towards an even brighter and cleaner future. As customers embrace these new advancements, IMO Car Wash cements its role as a pioneer in the industry, continuously setting higher standards of quality and service.

As part of its anniversary celebration, IMO invites all its customers to experience the future of car care with their innovative offerings. With Graphene G60 and other exciting updates, the company is ready to elevate car wash standards while keeping ecological considerations at the forefront of its operations.

Here’s to 60 years of excellence in car washing, and cheers to the future filled with more innovation and environmental consciousness!