#Japan #Hitachi #Japanese Cuisine #Yayoi Ken #Hitachi Taga

Yayoi Ken Hitachi Taga Store: Grand Opening Announcement

On January 9th, 2025, at 10:00 AM, Yayoi Ken will inaugurate its new restaurant at Hitachi Taga. This addition brings the total number of Yayoi Ken locations in Japan to 365. With a design that embodies a 'premium' image, the new venue reflects the latest developments in the brand's aesthetic.

Modern Yet Traditional Design

The restaurant’s interior showcases freshly unveiled branding elements, including a logo and symbol mark crafted to create a sophisticated atmosphere. The logo utilizes a modern Ming-style font that harmonizes seamlessly with both Japanese characters and Latin letters. This design choice ensures that customers can instantly recognize the Yayoi Ken brand, regardless of their cultural background.

Incorporating historical motifs, the wallpaper draws inspiration from the origins of the name Yayoi Ken, portraying a connection to the past while maintaining a contemporary flair. The entrance features a noren (traditional fabric dividers) that not only enhances visual appeal but also pays homage to the sense of warmth associated with Japanese dining.

Enhanced Dining Experience

To offer patrons a leisurely dining experience, Yayoi Ken Hitachi Taga has integrated technology into the dining process. Tables are equipped with tablet devices, allowing guests to browse the menu at their own pace and place orders without pressure. Furthermore, a drink bar provides a space for relaxation, featuring unlimited servings of rice, stock, and pickles through the Okawari-dokoro, a dedicated area for refills.

This restaurant does not just serve meals; it creates an experience designed to be savored.

Exclusive Dessert Menu

A special dessert menu is exclusively available at this location, inviting diners to indulge after their meals. Choices include:

• - Strawberry Custard Waffle - 580 yen
• - Kinako Fried Bread with Vanilla Ice Cream - 460 yen
• - Zenzai with Grilled Mochi using red bean from Hokkaido - 350 yen
• - Wagashi - 190 yen
• - Strawberry & Vanilla Sundae - 390 yen
• - Chocolate & Vanilla Sundae - 390 yen
• - Vanilla Soft Ice Cream - 290 yen
• - Coffee Jelly - 390 yen
• - Matcha - 300 yen
• - Wagashi Assortment (a slightly indulgent treat) - 340 yen
• - Wagashi Assortment with Matcha Set - 550 yen

Notably, matcha is not included in the drink bar offerings. Prices are inclusive of tax and reflect the menu offerings as of January 8th.

Unique Brand Messaging

Yayoi Ken’s tagline, “Precious to me. Good things today.” succinctly captures the essence of the dining experience. The brand statement conveys a commitment to using fresh, seasonal ingredients and a thoughtfulness in preparation, ensuring that every meal not only nourishes but also creates joy.

The philosophy driving Yayoi Ken transcends mere dining; it aims to spread happiness through the enjoyment of well-balanced meals, inviting customers to relish the wonderful flavors of Japanese cuisine.

Download the Official Yayoi Ken App

For convenient and rewarding dining experiences, customers are encouraged to download the official Yayoi Ken app. This app provides access to the latest products, campaign information, and menu browsing. Users can conveniently order through services like UberEats or Demaekan directly from the app, along with options to collect stamps through mini-games redeemable for coupons and rewards.

Explore more and download the app from here.

Store Details

• - Address: 2-11-1 Taga-cho, Hitachi City, Ibaraki Prefecture 150-0013
• - Hours: 10:00 AM - 11:00 PM
• - Seating Capacity: 92 seats

The new Yayoi Ken Hitachi Taga store promises to be a haven for both traditional Japanese cuisine lovers and those seeking a contemporary dining experience, blending a sense of history with modern comfort.