SHEIN Revamps Product Safety Protocols with Ambitious Quality Testing Goals for 2025

In a bold move to enhance product safety, SHEIN, the global online fashion and lifestyle retailer, has announced its initiative focused on reinforcing product safety protocols while effectively complying with governmental regulations. With the aim to conduct an impressive 2.5 million safety and quality tests throughout 2025, SHEIN is further committing to ensuring that all products meet the highest compliance standards.

Commitment to Compliance and Quality

SHEIN has set its sights on a significant investment of USD 15 million dedicated to compliance initiatives in the upcoming year. The increase in safety testing, targeting a 25% boost from 2024, showcases the brand's dedication to product integrity and consumer safety. By expanding its partnerships with 15 internationally recognized testing agencies including Bureau Veritas, Intertek, and SGS, SHEIN is taking comprehensive steps to ensure strict adherence to safety regulations.

Enhanced Testing Protocols

The company's multi-faceted approach to product safety encompasses every stage from production to retail, ensuring that adherence to laws such as the US Consumer Product Safety Act (CPSA) and the EU General Product Safety Regulation (GPSR) are met diligently. Each vendor, whether a manufacturing partner or a third-party seller, is mandated to comply with SHEIN's stringent safety standards and controls, fostering a secure shopping environment for consumers.

Furthermore, SHEIN has diversified its library of approved materials, which includes various trims and accessories. To qualify, all materials must pass rigorous compliance testing. For instance, fabrics that could be used for children’s apparel must now undergo chemical safety and flammability testing before being admitted into SHEIN’s library. This expansion illustrates SHEIN's commitment to minimizing risks associated with hazardous materials.

Continuous Monitoring and Dynamic Evaluations

SHEIN's compliance team is dedicated to keeping abreast of regulatory changes worldwide, constantly updating internal policies to reflect these changes. Through rigorous documentation review processes, products spanning from electronics to cosmetics undergo meticulous checks to meet mandatory safety standards, including RoHS and FCC certifications. By mid-2025, SHEIN anticipates a fuller integration of compliance measures, enhancing both testing and certification processes to safeguard customer interests.

Collaboration with Testing Agencies

In its quest for increased safety and quality, SHEIN has enhanced collaborations with top-tier testing agencies. The goal is to elevate the number of safety assessments from 2 million in 2024 to 2.5 million in 2025. Joy Jia from SGS has noted the depth of their engagement with SHEIN, which has been ongoing since 2021. This partnership focuses on quality assurances across various product categories, underlining SHEIN's commitment to maintaining high compliance standards.

Proactive Safety Measures

In cases where product non-compliance is identified, SHEIN executes swift actions to rectify the situation—removing products from listings, issuing penalties, or terminating partnerships as deemed appropriate. Since the launch of its marketplace, SHEIN has discontinued partnerships with over 540 sellers who failed to meet compliance expectations, demonstrating the company's zero-tolerance approach towards non-compliance and its dedication to customer safety.