Understanding Renovation Market Awareness Among Real Estate Firms in Japan

Recent research conducted by RearxFind, a real estate renovation company based in Shinjuku, Tokyo, reveals significant insights into the awareness and preferences of potential homeowners in the Tokyo metropolitan area. The study specifically targeted individuals in their 30s to 50s from the Kanto region who have considered purchasing renovated second-hand properties. Here’s a detailed overview of the findings from this awareness survey.

Survey Overview

The survey, titled ‘Awareness of Companies Selling Renovated Houses,’ was conducted between September 9 and 10, 2025, and collected responses from 500 individuals residing in the Tokyo metropolitan area, each with a household income exceeding 5 million yen. The data clearly reflects trends in recognition and inquiry levels regarding various renovation housing firms.

Key Findings

Upon analyzing the data, several trends emerged:

1. Top Recognized Brands: The leading recognized brand in the renovation market was Renovation at 23.2%, followed by Renovation Real Estate at 17.2% and Tokyu Re-Design at 16.0%.
- Renovation: 23.2%
- Renovation Real Estate: 17.2%
- Tokyu Re-Design: 16.0%
- RearxFind came in at 11.4%, indicating a growing recognition.

2. Inquiry Experience: When it came to actual inquiries or requests for information, Renovation again led with 32%, demonstrating a strong correlation between brand recognition and consumer engagement.
- Renovation: 32.0%
- Renovation Real Estate: 20.9%
- RearxFind: 13.4%

3. Reasons for Consumer Engagement: The survey highlighted that clarity around pricing and costs was paramount when choosing a renovation firm, with 45.4% of respondents valuing transparent pricing. This reflects an increasing demand for upfront information, particularly in a sector where significant financial investments are commonplace.
- Clear pricing: 45.4%
- Lifestyle-compatible examples: 40.2%

4. Pathway to Discovery: Digital platforms emerged as critical for brand recognition, with 33.2% of respondents indicating that they discovered companies through search engines, followed by 24.8% through real estate portals. This points to a clear indication of the importance of online marketing strategies for renovation companies.
- Search Engines: 33.2%
- Real Estate Portals: 24.8%

5. Future Expectations: As for potential future clients, the demand for clear pricing structures was echoed with a staggering 50% of respondents indicating this should be a priority, followed closely by reliable service and quality indicators.

Conclusion

This survey underscores the importance of pricing transparency and digital engagement for companies in the renovation sector. It’s evident that companies need to blend effective online marketing with clear communication of services to build trust and foster consumer relationships. As the market for renovated housing grows, companies like RearxFind are urged to ensure they are not just identified by potential clients but are also seen as trustworthy and clear in their communications.

Message from RearxFind CEO, Keita Otona

In light of our findings, we recognize that customers prioritize transparency and comfort in their purchasing decisions. We are committed to not only providing high-quality renovated homes but also appraising properties accurately to reassure clients about their investments. RearxFind will continue to be the bridge between people and real estate, striving to ensure that each home we provide is safe and conducive to a comfortable lifestyle.

About RearxFind

Founded on the principle of connecting people with real estate, RearxFind operates across the Kanto region, specializing in procurement sales, product planning, sales, and after-sales services in the renovation sector. In June 2025, we achieved record sales of 9.25 billion yen.

Corporate Website: RearxFind