RedDrop Achieves $200K Grant from the 2025 Fifteen Percent Pledge Achievement Award
RedDrop Wins Big with $200K Grant
In an inspiring achievement, RedDrop, a groundbreaking brand in the wellness sector focusing on period care products for tweens, has proudly secured the coveted 2025 Fifteen Percent Pledge Achievement Award. This recognition comes with a significant grant of $200,000, aimed at supporting the brand's mission to empower young girls as they navigate crucial developmental phases.
The Fifteen Percent Pledge
The Fifteen Percent Pledge, a prominent non-profit organization advocating for racial equity and economic justice, collaborates with brands to address disparities in the consumer economy, particularly focusing on the promotion of Black-owned businesses. Partnering with Shop with Google, the Pledge allocated $250,000 in grant funding to stimulate growth in three chosen Black-owned businesses, including RedDrop.
From Semi-Finalist to Winner
RedDrop's journey began with a competitive selection process wherein the brand was shortlisted as one of the five finalists following internal reviews and public voting. This process demonstrated significant community support and belief in their innovative approach to health and wellness for young girls. The results were celebrated at the Fifteen Percent Pledge Gala, where RedDrop was officially announced as the winner.
The announcement was made in front of an enthusiastic crowd, with noteworthy personalities such as Kelly Rowland and Aurora James presenting the award. The founders of RedDrop, Dana Roberts and Monica Williams, poignantly shared their experiences as Black women entrepreneurs navigating the challenging landscape of fundraising and establishing their brand.
Impact of the Grant
This grant will not only provide immediate financial relief but also access to invaluable resources including mentoring and pro-bono consulting from industry leaders. RedDrop aims to utilize these resources wisely to expand its reach, impacting even more lives by supporting tween girls and their diverse health needs across the nation. Spokespersons from RedDrop emphasized their commitment to scaling their impact while maintaining their ethos of promoting inclusivity and proper education around period health.
The Road Ahead
RedDrop continues to prioritize its mission and vision of providing high-quality, thoughtfully designed period products that cater specifically to the needs of tween girls. By following a model that champions size inclusivity and educational outreach, they hope to change the way consumers, particularly young girls, perceive and engage with health and wellness products.
To keep up with their latest developments and offerings, interested individuals can visit RedDrop's official website (www.tryreddrop.com) and follow them on social media channels, including Instagram (@reddrop), Facebook (@reddropco), YouTube (@tryreddrop), X (@reddrop), and TikTok (@reddropco).
As RedDrop enhances its visibility and impact, the future looks bright for its founders and the tween girls it serves, marking a significant step towards a more equitable marketplace in the wellness industry.
Topics Consumer Products & Retail）
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