#VTuber #Engineer Mikata #Engineer Mika

The Rise of Engineer Mika: A New Era in IT Recruitment

In July 2025, Engineer Mikata Corporation, based in the heart of Shinjuku, Tokyo, officially launched their newest initiative: a VTuber named Engineer Mika. This move aims to revolutionize the way the company approaches public relations and provide robust support for IT engineers entering the workforce.

Who is Engineer Mika?

Engineer Mika serves as the company's VTuber spokesperson, embodying a unique blend of charm and technical prowess. With a tagline emphasizing her comprehensive experience in system development—from character design to modeling—Mika aims to showcase the appeal of both the System Engineering Services (SES) and in-house development sectors of the company. Through a friendly and accessible persona, Mika will disseminate real voices from field engineers, initiatives for career support, and information on upcoming events across various platforms including videos, social media, and live events.

The Need for Change in Recruitment Strategies

The recruitment landscape for IT engineers has become increasingly diverse and competitive in recent years. Traditional corporate presentations often fail to convey the rich culture and work styles of tech companies. To address this, Engineer Mikata aimed to create a two-way communication channel through a character that reflects the company's essence. Thus, the Engineer Mika project was born, set to engage audiences through storytelling, interviews, and interactive event participation.

Upcoming Activities

Engineer Mika's journey is just beginning, and several initiatives are already in the pipeline:

• - Release of both self-introduction and company profile videos.
• - Participation in engineer-focused events such as the Type Job Fair, showcasing the company's booth and announcements.
• - Interview series featuring current engineers to share insights and experiences.
• - Clear explanations regarding the differences between SES and in-house development, as well as the realities of the industry.
• - Community engagement on social media, where fans can connect with Mika and each other. The fan community is lovingly termed