Kilwins Welcomes New VP of Franchise Operations to Enhance Growth and Support
Kilwins, a renowned American confectionery brand known for its exceptional hand-crafted chocolates and premium ice creams, has recently announced the appointment of Brad Williams as the new Vice President of Franchise Operations. This strategic move is aimed at further bolstering the company's success across its franchise network, which now encompasses over 173 locations throughout 28 states.
Brad Williams is not just any appointee; he comes with an impressive background in franchise leadership, boasting over three decades of experience in the industry. He has held various senior leadership positions at several well-known brands, including Taco Bell, The Krystal Company, Wingstop, and Checkers and Rally's. Most notably, at Checkers and Rally's, Williams was responsible for overseeing operations at 580 franchise locations across the nation, showcasing his ability to manage and grow significant franchise networks effectively.
"Brad is a seasoned leader with a deep understanding of franchise operations and a heart for people," expressed Brian Britton, Kilwins’ President and CEO. His statement highlights not only Williams' professional qualifications but also his approach to leadership, which is rooted in a philosophy of servant leadership. This style, characterized by focusing on the growth and well-being of individuals and communities, has yielded significant results in terms of franchisee support and customer satisfaction.
Williams’ leadership has repeatedly resulted in low turnover rates among team members, a crucial metric in franchise operations, where consistency and culture play pivotal roles in overall success. His experience with building and implementing systems to improve franchisee standards and support will be invaluable as Kilwins aims to expand its brand further, bringing joy and high-quality confectionery experiences to more communities across the country.
In his own words, Williams expressed excitement about joining Kilwins, a company that not only stands out for its delightful products but also prioritizes spreading happiness within the communities it serves. He emphasized his keen interest in collaborating closely with franchisees, focusing on operational excellence while ensuring that each Kilwins location maintains the same high-quality experience that customers have come to cherish.
Founded in 1947, Kilwins has cultivated a reputation for delivering high-quality confections and outstanding customer service. Their legacy thrives on craftsmanship, tradition, and community engagement, offering customers a nostalgic experience that includes watching fudge being made in an open kitchen. This unique aspect has significantly contributed to the brand's allure.
Kilwins has achieved remarkable recognition in the industry, recently ranking first in its category for nine consecutive years in Entrepreneur magazine's Franchise 500. This accolade not only reflects the brand's commitment to excellence but also its solid standing in the competitive world of franchise operations.
Looking ahead, with Williams at the helm of franchise operations, Kilwins is well-positioned for continued growth and success. The company is not only committed to maintaining its quality of products but is also intent on fostering an environment where franchisees can thrive. Its approach ensures that Kilwins continues to stay true to its mission of 'Sweet in every Sense since 1947'.
For those interested in learning more about Kilwins or exploring franchise opportunities, more information can be found on their official website. This new chapter for Kilwins promises exciting developments under Brad Williams' experienced leadership as they aim to sprinkle joy across more communities nationwide.