L2T Achieves 40% Higher Conversion Rates with Innovative AudiencePro Platform

L2T Reports Significant Boost in Marketing Performance Using AudiencePro

L2T has recently announced remarkable campaign performance metrics following the implementation of its first-party data solution, AudiencePro. This breakthrough reflects the company's shift towards being a tech-first partner in the automotive marketing space. With insights from a 10-month analysis of their customer data platform (CDP), L2T has demonstrated a commitment to maximizing the utility of first-party data. The results showcase a 40% increase in conversion rates, signifying a robust engagement from its customer base.

Enhanced Campaign Effectiveness

According to Tom Moorhead, Co-Founder of L2T, the results from AudiencePro have been impressive. Approximately 40% of their customers are now utilizing first-party data, generating significant improvements across their entire suite of products. Key performance indicators (KPIs) include:

- An 18% surge in shopper engagement,
- A 15% decrease in cost per lead,
- A substantial 50% boost in click-through rates,
- Ultimately, a 40% increase in overall conversion rates.

These metrics reinforce the company’s strategic focus on driving technology innovations in marketing. AudiencePro, powered by L2T's proprietary AutoQuity™ technology, combines inputs from customer relationship management (CRM), dealer management systems (DMS), and website activity. This integrated approach allows for the dissemination of personalized and targeted cross-channel messaging aimed at high-intent shoppers.

Evolving Brand Identity

L2T's decision to streamline its branding from L2TMedia to simply L2T is part of a larger strategy to underscore its technological prowess. Liz Prior, Co-Founder, emphasized this shift by stating that the brand evolution was necessary to accurately represent the company's expansion into a comprehensive technology partner.

With its enhanced tech stack anchored by AutoQuity™, L2T offers multiple digital marketing solutions tailored for automotive dealers. These solutions range from AudienceID, a tool for remarketing and engaging anonymous website traffic, to AudiencePlus, an email marketing platform that provides timely, relevant updates to dealer clients.

Commitment to Growth

As the landscape of the automotive market evolves, the importance of insight-driven marketing becomes increasingly paramount. L2T is well-positioned to support auto dealerships in maximizing their technology investments and achieving sustainable growth in performance.

By integrating state-of-the-art technologies such as AI and data analytics, L2T delivers strategies that not only ensure client engagement but also translate into higher ROI. Dealers looking to keep pace with industry changes now have the tools and insights offered by L2T to drive forward.

About L2T

Bringing over two decades of automotive digital experience, L2T provides premier marketing solutions in the industry. With proprietary technologies underpinning their expanding product range, the company collaborates with thousands of dealers, including some of the largest automotive groups in the nation, as well as positioning themselves within ten OEM-certified programs. This robust foundation allows them to assist dealers in increasing brand awareness, engaging customers effectively, and generating strategic leads.

For further details about how L2T's technology solutions can empower your dealership, visit L2T's Official Website.