#Japan #electric mobility #Luup #Naha

Naha Welcomes LUUP: A New Era of Micro-Mobility

On July 8, 2025, at 12 PM, Luup Inc., headquartered in Shinagawa, Tokyo, will launch LUUP, an innovative electric kickboard and electric bicycle sharing service in Naha City, Okinawa. This deployment aims to alleviate urban transportation challenges through eco-friendly and flexible commuting options.

Launch Event and Special Offers

To celebrate the service launch, a media conference will take place at the Palette Kumojii Transportation Square, where attendees will learn about LUUP's mission and features. On the same day, in collaboration with Tokio Marine Holdings, the company will host a public safety training session and test ride event, ensuring that users are well-informed about safe riding practices.

In addition to the launch event, LUUP will run a special unlimited ride campaign, permitting users to enjoy 30-minute free rides on the kickboards and bicycles from July 8 to July 18, 2025, fostering community engagement and encouraging trial use.

Addressing Naha's Transportation Challenges

Naha City, home to significant tourist attractions like Naha Airport and Kokusai Street, faces persistent traffic congestion, parking shortages, and overreliance on rental cars. Although public transport options are available, they do not sufficiently cover the last-mile connectivity needed by residents and tourists alike. LUUP's service intends to address these issues by effortlessly connecting users to essential sites in an environmentally conscious manner.

Founded with a mission to establish an infrastructure that transforms urban spaces, Luup emphasizes accessibility and convenience for all travelers. By providing electric micro-mobility options, LUUP aims to create a comfortable ecosystem for urban travel, facilitating smoother commutes and enhancing local tourism.

Proven Effectiveness in Okinawa

In 2019, Luup initiated its first test rides of electric kickboards in Okinawa, collaborating with local governments. Since then, it has proven its viability through various trials, including the deployment at the Kanucha Resort, where it has enriched the guest experience and mobility within expansive grounds. Therefore, LUUP’s launch in Naha presents an enhanced solution for effortless travel within the city.

Key Features of LUUP

LUUP is designed with user-friendliness in mind. It boasts a wide network of over 13,500 designated ports in major cities across Japan, including Naha, ensuring riders can conveniently access and return vehicles. Users reserve drop-off locations via the app, minimizing congestion at popular spots. Furthermore, to promote neatness, riders must take a photo upon returning their vehicles, emphasizing clean and responsible usage.

Service Overview

• - What: Electric kickboard and electric bicycle sharing service
• - How to Use: Rentals are managed through the LUUP smartphone app, allowing users to travel between designated ports across the city.
• - Pricing: The base ride fee is 50 JPY (tax included) plus 15 JPY per minute thereafter.
• - Launch Date: July 8, 2025, at 12 PM
• - Service Area: Naha City
• - Number of Ports: Approximately 50 ports to start, with plans for expansion
• - Vehicle Availability: About 150 vehicles consisting of 50 kickboards and 100 bicycles
• - Kickboard Use Conditions: Users must submit age verification and pass a traffic rules test to utilize kickboards. Those using only bicycles do not require these steps.

For potential port owners interested in participating in this initiative, LUUP is inviting local establishments to host ports, providing an opportunity to contribute to the city's mobility landscape.

Safety Training Details

Alongside the service launch, Luup will conduct safety workshops on July 8 to educate residents on proper riding rules and practices.

• - Date: July 8, 2025, from 12 PM to 2 PM
• - Location: Palette Kumojii Transportation Square, Naha
• - Content: Traffic rules briefing, distribution of usage guides, and ride trials.
• - Cost: Free, with initial ride coupons available for attendees.

Unlimited Riding Campaign

• - Dates: From July 8 to July 18, 2025
• - Eligibility: Any registered LUUP app user can benefit from unlimited 30-minute rides during this period.

In conclusion, Luup’s launch of the LUUP sharing service in Naha City is not just about convenient travel; it represents a commitment to enhancing local infrastructure, reducing traffic-related frustrations, and foster tourism through sustainable and user-friendly mobility solutions.

For more information, visit LUUP’s Official Site.