Revamping Orthodontics
2025-07-08 02:34:14

Oh my teeth Launches Unique Campaign to Redefine Orthodontics in Harajuku

Redefining Orthodontics with Humor



In an innovative campaign titled "'Hanarabī' Month," Oh my teeth, a pioneering orthodontic service, has taken to the streets of Tokyo to challenge outdated perceptions about braces. From July 4th to August 3rd, eye-catching posters titled "Hanarabī ga Ki ni Naru (Worried About 'Hanarabī')" will be displayed at key railway stations including Harajuku, Iidabashi, Takadanobaba, and Akihabara.

Campaign Schedule



  • - July 4th - 10th: Harajuku Station - Aimed at those who love crepes, donuts, and kawaii culture, this poster encourages those interested in orthodontics to explore Oh my teeth's non-traditional approach.
  • - July 14th - 20th: Iidabashi Station - Targeting sports enthusiasts and business professionals, this segment highlights how easy orthodontic treatment can be for busy lifestyles.
  • - July 16th - 22nd: Takadanobaba Station - Featuring themes of ramen and manga, this poster appeals to individuals who are passionate about Japanese pop culture.
  • - July 28th - August 3rd: Akihabara Station - Perfect for fans of idols and Maid cafes, this campaign segment continues to advocate for more accessible orthodontic options.

The Concept Behind the Posters


Oh my teeth aims to introduce a fresh and humorous take on dental care that departs from conventional and often intimidating advertisements. Inspired by a desire to make orthodontics relatable and accessible, the campaign embodies their philosophy of "Lean & Humor." CEO Makoto Nishino founded Oh my teeth after grappling with the high costs and lengthy visits associated with traditional orthodontics.

Through 3D printing technology, Nishino created a more streamlined solution: custom orthodontic aligners that can transform the patient experience. The simplicity of their advertisements reflects the lean approach—eliminating unnecessary complexity while promoting an inviting atmosphere for potential patients.

In Japan, the stigma around orthodontics often includes perceptions of high costs, discomfort, and inconvenience. Consequently, many have abandoned their aspirations for a better smile. Oh my teeth combats these stereotypes by inviting a broader audience to consider orthodontics as an attainable option, enhancing smiles and self-esteem.

About Oh my teeth


Founded in October 2019, Oh my teeth operates as an oral tech venture dedicated to revolutionizing dental experiences through a blend of technology and expertise in orthodontics. With over 50,000 patients serviced since its inception, according to the company data, Oh my teeth has proven its capability in reshaping the dental landscape.

Their orthodontic service boasts a platform that minimizes in-person visits, offering features such as online consultations, direct support via LINE, and comprehensive care assessments, which allow users to manage their treatments effectively.

Additionally, the company has implemented a pioneering free dental impression scan program, letting potential patients discover their orthodontic options without any upfront costs. This 30-minute session includes an examination by a qualified dentist and a detailed overview of tailored orthodontic plans.

The Features of Oh my teeth’s Aligners


1. No Need for Frequent Visits - Users can initiate their treatments in just three simple steps, with continual support provided by a dedicated medical team.
2. Clear Pricing - With only two straightforward plans to choose from, the pricing is transparent and simplified.
3. Motivational Support - Maintaining compliance with wear times is essential for treatment success, and Oh my teeth offers constant LINE reminders and progress tracking for users.

Despite the challenges in orthodontic treatments, Oh my teeth has maintained a remarkable 97% retention rate due to their robust support system, allowing users to complete their treatment successfully.

Cautions and Future Opportunities


While Oh my teeth offers innovative solutions, potential patients must be aware of the non-covered insurance aspects of orthodontic treatments. Treatment requires a commitment of at least 20 hours per day for effective results, and individual outcomes can vary. Preventive hygiene is vital, as oral care negligence can lead to further complications during treatment.

In conclusion, Oh my teeth continues on its mission to make orthodontics accessible and enjoyable, striving to bring smiles to faces across Japan. Stay tuned for more whimsical posters across Tokyo, as they redefine the experience of dental care and inspire a future where everyone can enjoy a perfect smile.


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Topics Consumer Products & Retail)

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