#Japan #Chiyoda #01Booster #Mokable #Frontier Dojo

01Booster's Journey with Mokable: A New Era of Coffee Experience

In the ever-evolving landscape of food innovation, one company is making waves with a groundbreaking approach to coffee — Mokable. Backed by the robust support of 01Booster, a company focused on empowering new business ventures, Mokable is not just another coffee brand; it's a revolutionary way to enjoy coffee by eating it.

Transforming Ideas into Established Businesses

01Booster, headquartered in Chiyoda, Tokyo, has dedicated itself to fostering the growth of startups and corporate innovation. Recently, they announced their partnership with Mokable, facilitating its development from concept to successful spin-off. This collaboration allowed Mokable to transition from an internal venture within Suntory Holdings to an independent company ready to take on the market.

01Booster has been involved with the FRONTIER DOJO, Suntory's internal venture program, since its inception in 2021. This program has been crucial in nurturing employee-driven business ideas, pushing them from mere thoughts into viable business plans capable of standing on their own. 01Booster’s comprehensive support has guided Mokable through various stages, especially in strategy formulation, brand establishment, and securing crucial funding needed for launch.

Launching Mokable: The Path to Success

Mokable's journey began with the aspiration to create a sustainable and delightful way to consume coffee. By using finely ground coffee beans blended with sustainable plant oils, Mokable stands out as a novelty in the dessert sector. This concept has piqued interest in both local and international markets, leading to significant recognition — including the Innovation Award at JFEX Premium Food Expo.

In 2025, Mokable aims to officially launch in the North American market, with a robust strategy to expand the product's reach, including collaborations with renowned chocolatiers and partnerships with prestigious department stores like Isetan and Hankyu.

01Booster’s support extends beyond mere fundraising. With their Intrapreneur Beyond Residence (IBR) program, established business employees can immerse themselves in a creative environment to boost innovation. This unique setup allows Mokable's founding member, Akihiro Itoyama, to pivot ideas quickly, essentially bringing the venture to life while benefitting from the resources and expertise provided by 01Booster.

Growing the Brand: Strategic Development and Fundraising

Post the initial phases, the focus shifted to refining Mokable's business plan. As uplifts in excitement grew, discussions were held regarding engaging external funding avenues to scale up operations strategically. With support from 01Booster, they successfully secured 150 million yen in funding from investors like Genesis Ventures and Suntory. This financial pickup solidified Mokable's plans for expansion in both domestic and international arenas.

The design of Mokable’s branding underscores its vision: to celebrate the unique profile of carefully cultivated coffee beans while ensuring a sustainable production and consumption model. This approach aligns perfectly with current consumer trends focusing on sustainability, making Mokable a brand to watch.

The Road Ahead: Pushing Boundaries and Creating Impact

Interviewed stakeholders shared their enthusiasm for Mokable’s success. Ryozo Kawagishi, a representative from 01Booster, expressed pride in walking alongside Itoyama throughout this transformative journey. He highlighted that Mokable’s success inspires similar initiatives and could serve as a blueprint for future internal ventures spanning various industries.

Mokable seems primed to not only make an impact within the food sector but also in encouraging a culture of innovation within established enterprises. As they aim to set a precedent for internal ventures, the hope is for other large corporations to embrace this model of internal entrepreneurship leading to external success stories.

With aspirations to deliver their exciting coffee-eating experience to customers worldwide, Mokable’s commitment to significantly enriching the coffee landscape is a journey worth watching. With strategic partnerships and innovative ideas, Mokable is not just creating products, but crafting a whole new narrative around coffee consumption.