Kick Off 2025 with the New Red Bull Zero Nationwide Launch in the US

New Beginnings with Red Bull Zero



As we welcome the new year, Red Bull® is excited to announce the nationwide launch of its latest innovation, Red Bull Zero. Hitting the shelves on January 6, 2025, this new drink presents a refreshing addition for energy drink enthusiasts, featuring monk fruit extract and a blend of other sweeteners, all without sugar!

A Distinctive Flavor Experience


Red Bull Zero brings a unique flavor profile that sets it apart from its predecessor, Red Bull® Sugarfree. The taste incorporates lively notes of pineapple, vanilla, and tutti frutti, complemented by a subtle sourness. It comes in an eye-catching, sleek matte light-blue can, making it a visually appealing addition wherever you take it. Priced competitively, Red Bull Zero aims to cater to a wide array of consumers looking for great taste without the added sugar.

For those powering through their longer working hours, studying late into the night, or getting pumped for an intense workout, this energy drink delivers the same 'wiiings' that the Red Bull brand is known for.

Endorsements from Athletes


Athlete Noah Ohlsen has shared his enthusiasm for the new creation, stating, "I often grab a Red Bull Zero in between my sessions to help me power through the day. It's my go-to during rest days as it's sugar-free, offering just the right amount of boost I need." His endorsement underlines the drink's appeal not just for casual consumers, but for fitness aficionados as well.

Missed Workouts Challenge


In conjunction with the launch, Red Bull Zero is introducing the 'Missed Workouts Challenge'—a free 30-day program designed to motivate fitness lovers and promote an active lifestyle. Each day, participants will unlock virtual rewards and get involved in various physical challenges, guided by top Red Bull athletes, including Bergen Reilly, Kai Lenny, Jagger Eaton, and others. Participants can get involved by visiting Red Bull's official website, where they can sign up without any purchase requirements.

A Look at the Brand


Red Bull Energy Drink is a globally recognized brand, available in over 175 countries, with more than 12 billion cans consumed in just the last year alone. Each 8.4 fl oz can contains 80 mg of caffeine—similar to that found in a regular cup of coffee—offering consumers a reliable source of energy and focus.

Feel the vibrance and discover the smart, healthier option that Red Bull Zero provides. Get ready to start 2025 off right with this energizing new drink!

Topics Consumer Products & Retail)

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