Scotch-Brite and Ally Love Unveil National Shine Brite Day as a Celebration of Cleaning

National Shine Brite Day: A Celebration of Joy and Self-Expression



On June 26, Scotch-Brite™, America’s leading scrub sponge brand, introduces National Shine Brite Day, a unique annual event that aims to transform the way we view cleaning. This day encourages everyone to see cleaning not as a mundane chore, but as a vibrant act of self-expression, empowerment, and joy. It reframes the often-despised task of cleaning into an enjoyable experience, emphasizing its potential to refresh our spaces and uplift our spirits.

To celebrate the launch of National Shine Brite Day, Scotch-Brite has partnered with Ally Love, a well-known Peloton instructor, VP of instructor strategy and development, and a contributor to the Today show. Ally is a beacon of positivity, known for her infectious energy and motivational approach, which inspires many to integrate cleaning into their routines as a form of joyful movement and self-care. "Cleaning is part of my daily routine—not just to reset my space; it’s an act of mindfulness, movement, and joy," states Ally Love. She further encourages individuals to pair cleaning with music and dance, transforming household chores into festive, fun experiences.

This initiative is part of the broader "Brite Side of Clean" campaign, launched earlier this year, which promotes a new perspective on cleaning centered around joy and creativity. Accompanied by a spirited 30-second advertisement featuring Outkast’s iconic track 'So Fresh, So Clean,' the campaign invites people to dance while they clean, emphasizing that even the simplest chores can become celebrations of self-expression and positivity.

The significance of June 26 is noteworthy—it marks the anniversary of Scotch-Brite's debut in 1958. Over the past six decades, Scotch-Brite has evolved as a pioneer in the cleaning space, continually offering innovative solutions that brighten homes and enhance lives. "National Shine Brite Day is about more than just creating a clean space; it’s about finding joy within the process," explains Joe Paul, Chief Marketing Officer of the 3M Consumer Business Group. "Scotch-Brite is dedicated to providing creative and enjoyable cleaning solutions for every mess, every day."

The joy of cleaning encompasses various experiences, whether it’s the satisfaction from a remarkable before-and-after transformation or the excitement of discovering an ingenious cleaning hack. Scotch-Brite encourages everyone to embrace the sparkle, share the enjoyment, and help others see the "brite side" of cleaning.

For additional details about the "Brite Side of Clean" campaign, National Shine Brite Day, and Scotch-Brite products, you can visit Scotch-Brite.com.

About 3M


3M Company (NYSE: MMM) believes in using science to create a brighter world for everyone. The company harnesses the power of people, ideas, and scientific innovation to tackle the challenges faced by customers and communities. Discover how 3M is striving to enhance lives and shape what’s next at 3M.com/news.

About Scotch-Brite™


For over 65 years, Scotch-Brite™ has been illuminating homes with effective cleaning solutions, making household chores manageable while letting individuals enjoy the feeling of a clean space. The brand continues to be a trusted leader in cleaning, with a product line that caters to various needs around the globe. Learn more at scotch-brite.com.

Topics Consumer Products & Retail)

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