#Japan #Ginza #Mitsumedo #Japanese eyewear

Introduction

Set to open on December 15, 2025, at 11 AM, Ginza will welcome a new eyewear specialist, 'Mitsumedo'. This new shop is perfectly suited to the elegance of Ginza, offering a unique selection of eyewear that celebrates Japanese craftsmanship and materials.

Vision and Values

At Mitsumedo, the guiding principle for selecting products is that they must be made in Japan and reflect Japanese culture. The shop showcases the finest craftsmanship, utilizing traditional materials like tortoiseshell and sampuran platinum, combined with innovative designs that embody Japanese identity. Each brand featured at Mitsumedo possesses its own unique characteristics but all share a common value: the essence of Japan.

By gathering such diverse attractions in one space, Mitsumedo aims to provide visitors with an experience that allows them to appreciate Japan’s unique traits and craftsmanship. The store's mission is to convey a new value in Japanese eyewear, from Ginza to the world.

Highlights of Mitsumedo

An integral part of the store is the 'Ginza Bekkō Megane' section, which focuses on the traditional material tortoiseshell sourced from sea turtles, alongside 18-carat gold frames. This exclusive section invites customers to experience the distinct transparency and depth of genuine tortoiseshell, which softens beautifully against the skin, along with the everlasting luster of gold frames. This exceptional blend of materials is something truly to behold.

The Technology Behind the Eyewear

While Mitsumedo prides itself on Japanese glasses, it also offers lenses from the German manufacturer Zeiss. Eye examinations will utilize the next-generation autorefractor 'VISUREF600,' developed specifically for optical shops, as well as measurement instruments from Nidek. By combining advanced technology from Zeiss with skills honed over years in binocular vision testing, Mitsumedo promises to deliver eyeglasses that lessen eye strain and improve clarity.

Understanding Japanese Eyewear

Mitsumedo stands as the third establishment in the same building, following 'Triple Ginza' on the first floor and 'Elegance Tokyo' on the third floor. By comparing its offerings with eyewear from Europe and the United States, customers will gain a deeper understanding of Japanese eyewear. The name 'Mitsumedo' itself was chosen with the belief that good glasses enable individuals to thoughtfully and authentically examine the world around them.

Store Information

• - Name: Mitsumedo
• - Location: 2F, Orient Building, 6-4-5 Ginza, Chuo-ku, Tokyo
• - Opening Date: December 15, 2025 (Tuesday) at 11:00 AM
• - Hours: 11:00 AM - 8:00 PM (Open daily except New Year's holidays)
• - Phone: 03-6264-6171
• - Official Website: https://mitsumedo.jp
• - Brand List: https://mitsumedo.jp/collection/collection
• - Access: 2 minutes walk from Ginza Station C3 Exit, 7 minutes from Yurakucho Station

Company Overview

• - Company Name: Limited Company TRIPLE
• - Location: 6-Chome, Ginza, Chuo-ku, Tokyo
• - Business Type: Operation of eyewear specialty stores (Triple Takamatsu Store, Triple Ginza Store, Elegance Tokyo, Ginza Bekkō Megane)
• - Official Website: https://www.opt3t.com/

Contact Information

For inquiries, please contact:
Limited Company TRIPLE
PR Manager: Urabe
Email: [email protected]