Exploring the Characteristics of Personnel in Corporate New Business Development

Investigating the Traits of New Business Development Personnel in Corporations

In today's competitive landscape, developing new business ventures has become a critical focus for large corporations. Understanding the characteristics and traits of individuals who excel in new business development is essential for the future success of these organizations. E-Falcon Inc., headquartered in Chiyoda, Tokyo, has initiated a collaborative research project with Horii Marketing Office and Zero One Booster to systematically investigate and analyze the personality inclinations of professionals experienced in new business development within large companies.

Background of the Project

In recent years, many corporations have recognized that new business development is vital for establishing future revenue streams. Despite this emphasis, the selection, training, and deployment of talent for these projects often rely heavily on subjective experiences and intuitions specific to each company. Currently, there is a lack of objective indicators or personnel models that can reliably identify individuals who can perform at their best in new business development roles.

A major hurdle is the limited number of experienced professionals available within individual companies, which makes it challenging to collect sufficient sample sizes for creating an objective personnel model based on existing individual experiences. By collaborating with multiple corporations, E-Falcon aims to implement its eF-1G assessment tool targeted at experienced personnel in new business ventures. This will facilitate an in-depth analysis of personality traits across companies, significantly contributing to the effective development of a new business personnel model.

Project Objectives

The project's primary goal is to utilize the eF-1G assessment tool to study the personality characteristics of those who have participated in new business development initiatives. Participants will likely include personnel who have been part of new venture development organizations, internal programs, or research and development departments. By compiling and statistically analyzing the results, the team will categorize traits and tendencies, subsequently working towards establishing a comprehensive new business personnel model.

Roles of Participating Firms

- E-Falcon Inc. will lead the analysis and investigation into personality traits using eF-1G, leveraging its expertise in developing personnel models.
- Horii Marketing Office, operating under New Business Talks, will engage with new business personnel to recruit participants and continuously share insights through articles and reports.
- Zero One Booster will provide valuable advice on research design and facilitate collaboration between participating corporations. They will also ensure that the findings can be practically implemented within business settings.

Future Efforts and Call for Participation

The assessment for individuals experienced in new business development is scheduled to begin in September 2026. It is anticipated that the analysis of the collected data will culminate in a joint seminar to be held in November 2026. The insights gained from this project are expected to serve as a vital shared asset that enhances the new business creation capabilities of Japanese enterprises. Individuals with relevant experience who can contribute to this project are encouraged to apply through the provided form.

Overview of the eF-1G Assessment Tool

The eF-1G is an assessment tool designed to visualize the traits of individuals and organizations. It supports solutions to challenges involving recruitment, placement, development, and promotion in Human Capital Management. The eF-1G is favored by companies for several reasons:
1. High Measurement Accuracy: It offers a comprehensive range of measurement items, allowing for detailed analysis of personal traits and potential job fit.
2. Versatile Application: The tool can generate reports addressing different usage scenarios, including recruitment, training, and management, accommodating both individual and organizational trait assessments.
3. Customization: The eF-1G allows for tailoring to meet specific corporate strategies and human resource requirements, providing customized reports and support through data analytics.