#Japan #Setagaya #Sake Lees #TOJI #Bath Powder

TOJI Launches Second Bath Powder: Sake Lees Bath Powder -MORI-

TOJI Co., Ltd., based in Setagaya, Tokyo, has officially launched its latest product, the 'Sake Lees Bath Powder -MORI-', on August 11, coinciding with Japan's Mountain Day celebration. This new offering is available through their official online store here.

TOJI is a wellness brand that revives the timeless beauty and health wisdom of Japan, presenting them in innovative forms to enhance genuine beauty and rich living. The brand was launched in May 2025 and the first product, 'Sake Lees Bath Powder -HAKU-', received widespread acclaim, being sold in both TOJI’s online store and luxury hotels across Japan.

At the heart of TOJI's mission lies the utilization of sake lees, a byproduct of sake brewing that has often gone to waste. This ingredient is renowned for its nutritional and beauty benefits. The aim is to optimize the potential of these often-overlooked materials in product development.

Celebrating Nature with Fragrant Bathing

The 'Sake Lees Bath Powder -MORI-' is crafted with a meticulous blend of 100% natural essential oils. It maintains the purity of its predecessor, 'HAKU', while integrating natural salts and essential oils derived from various plant parts including flowers, leaves, skins, fruits, seeds, and bark. These ingredients were carefully selected to create a deep, refined fragrance that lies at the intersection of therapeutic and organic qualities.

The sake lees used in this new product comes from the prestigious Miyasaka Brewery located in Suwa, Nagano. The premium sake lees undergo a careful low-temperature process to transform it into powder, ensuring it is non-alcoholic and free from any additives, making it ideal for sensitive skin.

Product Overview

• - Product Name: Sake Lees Bath Powder -MORI- (This comes in a decorative box)
• - Description: Infused with rich tree aromas and refreshing citrus, this bath powder comprises 100% natural essential oils.
• - Launch Date: August 11, 2025
• - Price: 1,210 JPY (including tax)
• - Available at: TOJI Official Online Store

Additionally, TOJI offers a promotional coupon for the launch of 'MORI' through their official LINE account—make sure to sign up and take advantage of this offer!

Bathing as a Solution for Dry Skin

Summer poses challenges for skin health, especially with an increased risk of low skin barrier function due to strong UV rays and dry indoor air from air conditioning. It is essential to implement effective moisturizing routines, and bathing can be a delightful solution to maintain skin hydration.

TOJI’s sake lees bath powder is rich in amino acids and vitamin B complexes that help retain moisture and counteract sun damage. It also contains kojic acid derived from yeast and koji, promoting an even skin tone, while polyphenols act as antioxidants, aiding in aging care and leaving the skin looking radiant.

For optimal results during summertime, it is recommended to soak in warm water at approximately 38-39°C, which not only eases physical stress but also aids in moisture absorption. This practice serves as a soothing remedy for summer dryness and can assist those struggling with sleep.

Looking Ahead

As TOJI continues to evolve, future plans include expanding their offerings to include skincare and health foods, thereby promoting the fascinating benefits of sake lees to the global luxury wellness market.

About TOJI

TOJI is on a mission to present Japan's beauty and health wisdom in new methods, achieving authentic beauty and a flourishing life. Since launching in 2024, they have focused on the effective applications of sake lees, developing products that honor this unique ingredient.

TOJI strives to foster connections with individuals and communities involved in the product development process while promoting collaborative initiatives with local inns and breweries designed to enhance regional appeal and international marketing strategies.

For media inquiries or collaborations, please contact: [email protected]. TOJI welcomes media interest and looks forward to engaging with breweries and producers who resonate with their values.