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Celebrating Dr. Anissa Broussard: 2025 Nifty Thrifty Award Winner

In a remarkable acknowledgment of excellence within the dental industry, Dr. Anissa Broussard, the visionary founder and CEO of Digital Floss, has been awarded the prestigious 2025 Nifty Thrifty Industry Influencer of the Year. This honor comes from the Nifty Thrifty Dentists community, a collective comprising over 60,000 dental professionals. What sets this award apart is that the winners are entirely chosen by their peers—dentists, hygienists, dental assistants, consultants, and vendors—making it a true testament to Dr. Broussard's influence and innovation.

Dr. Broussard expressed her gratitude, stating, "I am deeply honored to receive this recognition from my colleagues. I built Digital Floss so dentists could be seen as their authentic selves, allowing patients to connect more easily with them. This award validates that the heart-centered approach to marketing I advocate resonates with the dental community."

A Unique Path from Dentistry to Marketing Pioneer

With more than 20 years of clinical experience, Dr. Broussard's journey into the marketing realm began when she noticed a significant gap in how dental practices were attracting new patients. Many talented dentists struggled with visibility despite their skills, resorting to discounting their services, which ultimately devalued their expertise.

Her journey took a transformative turn when she successfully garnered 50 new patients a month through social media marketing. This success led her to assist other dentists with their marketing strategies. Her determination and talent attracted the attention of Russell Brunson, a renowned authority in digital marketing. Dr. Broussard spent eight fruitful years learning from him, becoming the first dental professional to incorporate funnel marketing strategies into the dental sector. As a result, she was featured in Brunson’s bestselling book, Expert Secrets, and became a prominent speaker at Funnel Hacking Live.

Digital Floss: Merging Heart with Strategy

Dr. Broussard's brainchild, Digital Floss, has emerged as a leader in dental marketing by uniting authentic content creation with strategic lead generation and AI optimization. The agency boasts impressive results, with approximately 80% of clients ranking within the top two spots on Google Maps organically and garnering upwards of 40,000-50,000 monthly video views. Furthermore, the company enjoys an outstanding 97% client retention rate.

"Marketing in dentistry is broken because the heart has been taken out," Dr. Broussard asserts. "At Digital Floss, we create emotional content that resonates with people. We then strategically deploy it to ensure it reaches tens of thousands, utilizing AI algorithms to ensure visibility across platforms like Google and ChatGPT. It’s a blend of heart, strategy, AI, and automation, all working in harmony."

Acclaim and Recognition

Dr. Broussard's accolades extend beyond this award. She has been recognized as one of the Top 25 Women in Dentistry by Dental Products Report, holds a Fellowship with the Dental Speaking Institute, and has developed the proprietary Brick and Mortar Funnel Framework. She has also been a keynote speaker at significant industry events, including the American Academy of Cosmetic Dentistry (AACD) and Social Media Marketing World. Her insights and expertise have been featured across various platforms including Dental Economics, Dentistry Today, Yahoo Finance, Entrepreneur, and Dental Lifestyles Magazine.

Dr. Glenn Vo, founder of Nifty Thrifty Dentists and Editor-in-Chief of Dental Lifestyles Magazine, remarked on Dr. Broussard's influence: "The measure of someone's true influence lies in their impact. Dr. Anissa Broussard has transformed the practice of thousands of dentists with her insights on authentic marketing and the integration of AI."

About Digital Floss

Digital Floss has established itself as the ultimate marketing agency focused on dentistry, specializing in creating authentic, engaging content and leveraging AI-optimized strategies to enhance visibility for dental practices. Notably, Digital Floss serves as the official media provider for major dental conferences, including the Greater New York Dental Meeting (GNYDM), Yankee Dental Congress, and the Hinman Dental Meeting. To guarantee client success, the agency offers geographic exclusivity within designated areas, ensuring a dominant presence in their respective markets. For more information about Digital Floss, visit www.digitalfloss.com.

About Nifty Thrifty Dentists

Founded by Dr. Glenn Vo, Nifty Thrifty Dentists is a collaborative community of dental professionals dedicated to sharing cost-saving tips and resources. The Nifty Awards are a hallmark of excellence in the dental industry, celebrating outstanding contributions through peer nominations. Winners are announced in Dental Lifestyles Magazine, making this recognition particularly meaningful to the recipients.