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eBay Redefines Fashion with Pre-Loved Collections

eBay is making waves in the fashion world with its innovative Endless Runway initiative, which aims to promote circular fashion and sustainability. This upcoming season will be groundbreaking as over a dozen renowned designers from major fashion capitals—New York, London, Milan, and Paris—commit to integrating pre-loved items into their runway shows for Spring/Summer 2026. Designers like Moschino, Eckhaus Latta, and Conner Ives are on board to showcase these pre-owned garments, demonstrating that sustainable fashion can thrive on the grandest stages.

For its second consecutive year, eBay will host its own live fashion shows in New York and London, presenting pre-loved collections that embody the spirit of circularity within the fashion industry. Through collaborations with prominent fashion councils such as the Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC), eBay aims to highlight the importance of secondhand fashion and its potential impact on sustainability.

Embracing Circular Fashion

According to recent statistics, the pre-loved and resale apparel market reached a value of $256 billion in 2025, with projections to exceed $356 billion by 2029. The rise of secondhand shopping not only promotes environmental consciousness but also opens opportunities for designers to reinvent their collections while offering unique pieces to fashion enthusiasts.

As stated by Alexis Hoopes, VP of Global Fashion at eBay, the integration of pre-loved fashion on such prestigious runways signifies a pivotal shift in the industry. “By partnering with incredible fashion councils and an array of talented designers, the eBay Endless Runway proves that pre-loved fashion deserves to be showcased at the industry's peak moments,” said Hoopes. “The potential of circular fashion is truly limitless, and what better venue to unveil it than during the bustling fashion month?”

Upcoming Events: eBay Endless Runway Shows

New York Show

On September 10, 2025, eBay's Resident Stylist Brie Welch will curate a show featuring iconic pre-loved designs, sourced from eBay and highlighted alongside archived pieces from the '90s to present. This year's New York Fashion Week showcase promises to include top names like Altuzarra and Kallmeyer. Fans can tune in at 4:00 PM ET to shop live on eBay Live or via Instagram at @ebay, with all proceeds benefitting the CFDA Foundation to support the future of American fashion design.

London Show

The following week, scheduled for September 18, 2025, eBay UK's Resident Stylist Amy Bannerman will debut the London Endless Runway show. This event will also feature a lineup of pre-loved runway looks from leading designers showcased during London Fashion Week. Viewers can watch and shop the collection live at 6:00 PM BST on eBay Live or Instagram at @ebay, with proceeds going to the BFC Foundation, which fosters growth and innovation in British fashion through education and mentoring.

By integrating resale fashion into these high-profile events, eBay is not only transforming perceptions about pre-owned clothing but is also inviting consumers to participate actively in a more sustainable fashion ecosystem. Shoppers can discover, engage, and invest in stylish, responsibly sourced pieces that truly embody the spirit of sustainability.

Final Thoughts

As eBay champions the cause of circularity and promotes a more sustainable future, its role in the fashion industry is becoming increasingly vital. This renewed focus on pre-loved fashion not only preserves resources and reduces waste but also makes fashion more accessible to everyone. The Endless Runway initiative is expected to redefine modern fashion, urging consumers to embrace the beauty and story behind each pre-loved piece and to think twice before discarding their fashion finds. Follow eBay on Instagram and TikTok for updates as the fashion month approaches, showcasing how together we can foster a circular future in fashion.