#USA #Washington #CXM #Moore #Dan Thain

Dan Thain Takes the Helm as Moore's Chief Integrated Creative Officer

Moore, a recognized leader in constituent experience management (CXM), has made waves in the industry with the announcement of Dan Thain as their new Chief Integrated Creative Officer. This strategic appointment, revealed on February 2, 2026, positions Thain to drive the direction of the integrated creative function at Moore and to lead the digital creative team.

Thain's mandate is clear: he is set to develop and implement innovative, high-impact work that can be effectively utilized across various audiences and communication channels. His goal is to accelerate client growth while delivering measurable outcomes. With a focus on creativity merged with functionality, Thain aims to elevate the standard of Moore’s services in a competitive market.

Before joining Moore, Dan Thain made his mark at Blue State, where he excelled as Chief Fundraising Strategist and Creative Director. His expertise was instrumental in crafting campaign strategies for reputable purpose-driven brands, showcasing his ability to merge vision with actionable strategies in the nonprofit sector. His move to Moore comes at a crucial time where the company seeks to reinforce its commitment to innovation in managing constituent experiences through creativity, data insights, and technology.

In discussing his new role, Thain expressed enthusiasm about joining Moore at a pivotal moment in its growth trajectory, highlighting the company’s appeal in attracting top talents and working with esteemed brands focused on purpose-driven missions. “Moore's dedication to blending creativity with data and technology to foster genuine impact resonated with me, and I am eager to contribute to our client’s growth,” he stated.

This new leadership role aligns with Moore’s objectives to not only enhance creative innovation but also to bolster client growth and support new business ventures. Janet Tonner, President of Moore Media Digital, praised Thain's recruitment, underscoring that his innovative approach will complement Moore's advanced digital strategies, providing clients with refined methods to build their brands and engage their audiences.

Gretchen Littlefield, the CEO of Moore, also shared insights into the value Thain brings to the organization, asserting that his expertise in data-driven storytelling and extensive experience with large-scale creative strategies will mark a transformative chapter in Moore’s creative journey.

About Moore

Founded on the principles of data-driven engagement, Moore stands as the largest marketing, data, and fundraising company in the U.S. serving purpose-driven organizations across the education, political, association, and commercial sectors. They are dedicated to providing comprehensive solutions integrated across various platforms, with a particular emphasis on leveraging technology and advanced analytics to create personalized and impactful constituent communications. As Moore continues to develop its omnichannel approach, ongoing investment in artificial intelligence and machine learning technologies further deepens their relationships with constituents, paving the way for transformative growth and success.

For more information on Moore and their innovative approaches, visit wearemoore.com.