#Japan #Tokyo #Shirofune #I'm Creative #NG Expression

Shirofune Unveils Innovative Feature for Creative Safety in Advertising

Shirofune, based in Tokyo's Chuo Ward, has recently announced the launch of a groundbreaking feature called 'NG Expression Settings' for its creative analysis and improvement tool, 'I'm Creative.' This new capability aims to strike a balance between brand safety and creative freedom in advertising campaigns.

Enhancing Brand Safety

With the introduction of 'NG Expression Settings,' users can now pre-register expressions that may potentially violate brand regulations or industry standards. The AI within the system assesses the context where these expressions might appear and applies appropriate filters during report outputs. This feature reduces the reliance on manual checks that were previously necessary to ensure compliance with brand tones and guidelines, thus optimizing the inspection process.

The manual checks often involved a time-consuming review process where human editors would evaluate the creative expressions for adherence to established guidelines. By implementing this new AI-powered feature, Shirofune aims to significantly streamline these efforts. The AI can automatically determine the applicability of prohibited expressions while generating creative proposals and maintaining a feedback loop for continuous improvement.

Functionality of 'NG Expression Settings'

Users can create and manage lists of NG expressions, specifying which terms or phrases they want to preclude from appearing in their advertising content. The AI systematically filters these expressions during the creative improvement suggestions to ensure compliance with the user's guidelines. Each list can be tailored for different brands or departments, allowing flexible application during the report generation phase.

How It Works

1. List Creation: Users create lists and register their NG expressions, such as specific words or full sentences.
2. Application During Analysis: When analyzing creative content, users can apply the NG expression list to filter out any unwanted phrases from the AI-generated improvement suggestions.

Understanding 'I'm Creative'

The tool 'I'm Creative' serves as an advanced AI analysis and improvement tool within Shirofune, specifically designed for video and static advertisements. It quantitatively analyzes the performance discrepancies of ad creatives and accordingly generates evidence-based improvement suggestions.

This allows brands to enhance their creative performance significantly, and even team members who may lack extensive planning experience can carry out professional-level analyses and optimizations. Importantly, all processes and results from the AI analysis are outputted as data and text, preventing any black boxing of the analysis and ensuring accumulated knowledge and learning over time.

For more information, please visit the service introduction page here.

Further Information and Use Cases

Shirofune also provides insights into various case studies showcasing successful implementations.

• - Case Study 1: SHE Corporation and their successful engagement with the platform can be found here.
• - Case Study 2: AViC Corporation's strategic use of Shirofune is elaborated here.

As an automated advertising operation tool, Shirofune enables users to operate ads efficiently in just 10 minutes daily, catering to those with limited marketing experience and providing comprehensive solutions as well as advanced capabilities for seasoned professionals. With over 13,000 accounts utilizing Shirofune, it is widely adopted by both public companies and growing enterprises, enhancing productivity and performance across sectors.

Shirofune started its overseas expansion in early 2023, with increasing implementations in regions like North America and Australia. Notably, in April 2025, Shirofune's president received the prestigious 'GOLD' award at the 2025 ANA Marketing Technology Innovator of the Year Awards.

The insights and functionality offered by Shirofune reaffirm its commitment to advancing advertising technology while ensuring safety and compliance standards are met.

For further inquiries or to download the service documentation, please visit here.