#Japan #Kumamoto #Hakutake KAORU #Takahashi Shuzo #MashAid

Introducing New Short Video Campaign for Hakutake KAORU

Takahashi Shuzo, the renowned sake brewery based in Kumamoto, is set to unveil a series of vertical short video advertisements starting October 20, 2025. These eye-catching videos are part of a promotional campaign aimed primarily at young urban women in the Kanto and Kansai regions of Japan. The central theme of these ads is to offer a glimpse into the daily lives of two childhood friends, Kaoru and Haruka, as they unwind from their busy routines with Hakutake KAORU, a premium rice shochu.

A Fresh Take on Shochu Enjoyment

Hakutake KAORU aims to inspire a new appreciation for shochu, especially among younger consumers who may not yet be familiar with this traditional Japanese spirit. The campaign features three captivating short films that highlight the enchanting moments in which Kaoru and Haruka enjoy their time together while savoring the unique aromas of Hakutake KAORU. The inclusion of character-driven narratives makes the ads relatable, helping to connect with the target audience on a personal level.

Video Advertisements

• - "Kaoru’s Monday": Watch Here
• - "Haruka’s Wednesday": Watch Here
• - "Kaoru and Haruka’s Friday": Watch Here

The videos showcase lighthearted stories while emphasizing the relaxing qualities of Hakutake KAORU, reinforcing the idea that shochu can be an integral part of the everyday lifestyle.

Instagram Campaign Kickoff

In anticipation of the video release, Takahashi Shuzo has initiated a special Instagram campaign starting October 17. This limited-time promotion invites fans to participate by following the brand’s account and liking the campaign posts for a chance to win luxurious shochu tasting sets, including special starry bottles and highball cans. This campaign will extend until November 30, emphasizing audience engagement and building excitement around Hakutake KAORU.

From late October, viewers can also anticipate the rollout of exclusive recipe videos featuring Kaoru and Haruka as they showcase various ways to enjoy Hakutake KAORU.

About Takahashi Shuzo

Founded in 1900, Takahashi Shuzo has a rich history rooted in the production of authentic rice shochu, based in Hitoyoshi City, Kumamoto. The brewery prides itself on maintaining the legacy of Kumamoto’s famed Kumamoto shochu, which has over 500 years of history. Their production philosophy centers around “good rice, good water, and good people,” ensuring that every bottle of shochu reflects quality and tradition.

Hakutake KAORU: A Blend of Tradition and Modernity

Hakutake KAORU is part of Takahashi Shuzo’s celebrated Hakutake series, which features a delicate blend of soft sweetness and floral aromas. Known for its refreshing and easy-to-drink flavor, it appeals especially to younger generations and women. The trendy KAORU highball, a sparkling shochu cocktail, has gained popularity as an accessible entry point for those new to shochu.

Product Details:

• - Type: Authentic Shochu
• - Ingredients: Domestic rice, domestic rice koji
• - Volume Sizes Available: 200ml, 900ml, 1800ml
• - Alcohol Content: 25%
• - Distillation Method: Reduced pressure distillation
• - Website: Hakutake KAORU

Project Collaboration

This project is brought to life through collaborative efforts, with planning and marketing direction provided by MashAid, a Tokyo-based company. The video production was managed by VISION, ensuring that the marketing execution aligns with Takahashi Shuzo’s commitment to innovation. Together, they aim to challenge the traditional perceptions of shochu and present Hakutake KAORU as a refreshing addition to everyday life.

Contact Information

For inquiries related to this project, please reach out to:
MashAid
Public Relations: [email protected]
Address: 1-6-5 Jinnan, Shibuya, Tokyo 5F, SHIBUYA WayP
Website: MashAid

This campaign represents an exciting leap for Takahashi Shuzo as they continue to promote their heritage while adapting to modern lifestyles and preferences.