Prazto and Monday Tiger Partner to Enhance Data-Driven Marketing Solutions

Prazto and Monday Tiger Enter Strategic Partnership

In a significant move to enhance their data-integrated advertising distribution service, "Passwork Ad/Marketing Action," Prazto, headquartered in Chiyoda, Tokyo, has commenced a strategic partnership with Monday Tiger, a company recognized for its prowess in marketing technology. This collaboration aims to address the digital marketing challenges faced by clients by providing a holistic solution that spans from data integration to advertising distribution and performance measurement.

Background of the Partnership

As part of the service expansion, the service "Passwork Ad/Marketing Action" has officially launched, relying on Prazto's ETL (Extract, Transform, Load) service, Passwork. This advanced service enables businesses to aggregate their CRM, Marketing Automation (MA), Google Analytics 4 (GA4), and advertising data into a Data Warehouse (DWH), providing seamless email and advertising distribution capabilities.

Businesses often struggle with fragmented data, and "Passwork Ad/Marketing Action" is designed to unify this data to facilitate effective marketing strategies.

Capabilities of Passwork Ad/Marketing Action

The service offers the ability to automatically create campaigns tailored to different customer segments based on Lifetime Value (LTV), region, employee and revenue size, among other factors. It employs a phased advertising strategy, allowing retargeting advertisements to reach customers who do not subscribe to newsletters, and Customer Match ads for those who do not respond to retargeting efforts. This phased delivery is aimed at achieving efficient marketing results.

Additionally, the service features a sophisticated analytics dashboard that allows users to issue distribution commands directly from the analysis results, ensuring a seamless workflow from data analysis to execution of strategies.

Strategic Goals of the Partnership

The primary objective of this strategic partnership between Prazto and Monday Tiger is to facilitate the extensive promotion and adoption of "Passwork Ad/Marketing Action." Monday Tiger brings to the table extensive expertise in GA4 and data analysis, making them a proficient partner in the field of digital marketing.

Realizations Through Partnership

This collaboration will enable a one-stop solution for clients, offering comprehensive support ranging from consulting services to the construction of problem-solving frameworks. By merging Prazto's data integration technology with Monday Tiger's marketing analytics expertise, the partnership intends to address core challenges in advertising and digital marketing, thereby supporting continuous achievement of results.

Comments from Leadership

Masahiro Nishi, CEO of Monday Tiger:
"At Monday Tiger, we excel in areas such as data analysis, constructing data infrastructures, lead acquisition (including advertising and MA), and leveraging data for planning. This partnership with Prazto allows us to provide comprehensive support to companies utilizing CRM systems like Salesforce, from customer acquisition to data analysis and system implementation. We eagerly anticipate this collaboration."

Reishi Haga, CEO of Prazto:
"Monday Tiger is an exceptional partner with high expertise in marketing technologies, like GA4, providing practical support aimed at resolving client challenges. By integrating our data integration platform, 'Passwork Ad/Marketing Action,' with Monday Tiger's marketing analytics knowledge, we aim to offer our clients more comprehensive and effective solutions, jointly facilitating their digital marketing success."

Overview of Monday Tiger

Monday Tiger is a specialized collective that focuses on supporting digital marketing through data analysis and implementation based on data insights.

- Company Name: Monday Tiger Co., Ltd.
- CEO: Masahiro Nishi
- Established: March 2023
- Location: Meguro, Tokyo
- Website: tigermonday.com

Overview of Prazto

Prazto provides empowering solutions for corporate challenges surrounding SaaS implementations centered on Salesforce, along with its ETL service "Passwork" and its data distribution service "Passwork Ad/Marketing Action."

- Company Name: Prazto Co., Ltd.
- Headquarters: Marunouchi, Chiyoda, Tokyo
- CEO: Reishi Haga
- Established: January 2019
- Website: prazto.com