#Brussels #Belgium #Datos Insights #OpenWay #Way4

OpenWay's Distinction in Payment Software

OpenWay, a global leader in payment software solutions, has recently garnered attention by being named 'Best-in-Class' in Datos Insights' 2025 Merchant Acquiring Software Platforms Matrix. This prestigious recognition places OpenWay firmly within the quadrant of Market Leaders, indicative of its commitment to providing robust solutions tailored to the needs of modern acquirers.

At the heart of OpenWay’s achievement is its flagship platform, Way4. In the ranking, Way4 notably excelled on the dimension of 'Capabilities/Solution Strength', confirming its status as a reference point for feature richness, versatility, and flexibility. This distinction is not merely a matter of pride; it underscores OpenWay’s ability to meet a diverse range of client and industry needs across various geographical regions including the Americas, Europe, MENA, and Asia-Pacific.

Way4 Merchant Acquiring enables leading acquiring banks, processors, and ambitious fintech firms to rapidly launch, adapt, and scale their merchant services. With an emphasis on agile market adaptability and real-time operational capabilities, Way4 offers high-volume performance that positions it as a frontrunner in the fast-evolving payment landscape. The platform adheres to a 'glocal' model, merging international best practices with local cultural and regulatory expertise, ensuring it operates smoothly within the client's time zone.

This comprehensive platform covers the entire merchant lifecycle, delivering digital onboarding, dynamic pricing driven by risk analysis, and omnichannel acceptance across various payment methods including cards, e-commerce, crypto, and more. Way4 also integrates advanced APIs, tokenization capabilities, and data-driven loyalty services, ultimately allowing institutions to configure around 95% of their product logic through straightforward adjustments without the need for specific development.

Paul Gubin, CEO of OpenWay, expressed his gratitude, stating, "We are honored by this recognition from Datos Insights. This achievement reaffirms our strategic focus and dedication to helping our clients develop and differentiate their acquiring business. We thank our clients for their trust, as well as our teams worldwide for their daily excellence."

The accolade signifies OpenWay’s continued leadership within the payment industry. Over the past decade, Way4 has been frequently recognized as best-in-class by various prominent research and analysis firms including Aite (now Datos Insights), Gartner, PayTech, Juniper Research, and Ovum, particularly for its pioneering innovations in digital wallets, card management, SaaS services, and cloud payment processing.

Ron van Wezel, Strategic Advisor at Datos Insights remarked, “The Datos Matrix allows acquirers to pinpoint the best-positioned suppliers to support their growth and innovations. OpenWay's strong position in the 2025 edition reflects a clear product strategy, a robust platform, and a genuine alignment with the needs of modern acquirers. Way4 stands out due to its flexibility, feature richness, and innovative spirit—cornerstones vital for supporting the future of merchant services.”

Thad Peterson, also a Strategic Advisor from Datos Insights, reiterated the rapid transformation within the merchant acquiring market. He stated, “The rise of new payment methods, embedded finance, and the growth of real-time services are reshaping acquirers' expectations of their platforms. Solutions like Way4, which combine flexibility, scalability, and global-local responsiveness, aptly meet the demands of today’s major institutions.”

The road ahead seems promising for OpenWay, with its continued emphasis on innovation and client satisfaction paving the path for its ongoing success in the dynamic field of payment technology. As the landscape evolves, OpenWay is poised to remain at the forefront, driving advancements that align with the changing needs of merchants and acquirers alike.