Indulge in the New SHIRO TSUAMI White Dashi Flavor from SHIRO SASARAYA

SHIRO SASARAYA Introduces New SHIRO TSUAMI White Dashi Flavor

On March 2nd, SHIRO SASARAYA, a brand dedicated to the exquisite taste of Toyama's natural bounty, proudly launches a new addition to its SHIRO TSUAMI series—the white dashi flavor. This special collaboration features the expert guidance of the head chef from Kaga-ya, a famous hotel in Wakura Onsen, Ishikawa Prefecture, which highlights the rich culinary heritage of the Hokuriku region.

The new white dashi flavor is crafted to exemplify mildness and a gentle taste while accentuating the umami essence that characterizes this exceptional product. It’s a luxurious snack designed for those seeking a delightful break or a special moment of indulgence.

A Closer Look at SHIRO TSUAMI

The SHIRO TSUAMI series is a celebration of the Toyama Bay treasure, the shiroebi (white shrimp). In this latest offering, ultra-thin, one-bite-sized shiroebi crackers are coated with meticulously sourced ingredients to enhance the culinary experience.

The white dashi, crafted under the supervision of Kaga-ya's head chef, promises a harmonious blend of katsuo (bonito), kombu (kelp), and shiitake, skillfully balanced to fully draw out the natural sweetness and umami of the shiroebi. This results in a flavor that is vibrant and captivating.

Product Details

Each package contains 10g and includes six bags, making it a convenient and ideal choice for those on the go. Consumers can find the product now available at select locations:

- Permanent Store: Kichijoji Atre
- POP-UP STORES: Yokohama Takashimaya, Haneda Airport Terminal 1 Departure Lobby PIER 1, Haneda Airport Terminal 2 Food Hall, and Hakata Hankyu.

What is SHIRO TSUAMI?

SHIRO TSUAMI stands out for its exceptional use of pristine shiroebi sourced from Toyama Bay. These ultra-thin crackers can be enjoyed alone or paired with drinks, making them suitable as gifts or for special occasions. Adding to the experience, the crackers are crafted with a careful selection of Western ingredients, creating a unique taste that cannot be found in traditional rice snacks. They provide a more sophisticated snacking experience, perfect for any setting.

About SHIRO SASARAYA

As a brand that embraces the charm of rice snacks, SHIRO SASARAYA aims to convey the value of Toyama's natural resources while appealing to younger generations. By infusing foreign tastes into traditional rice crackers made from the treasures of Toyama Bay, like shiroebi, and utilizing premium Toyama rice, SHIRO SASARAYA redefines the experience of enjoying rice snacks.

This unique brand merges Japanese and Western influences, offering something distinct in the world of traditional rice crackers.

For those interested in experiencing SHIRO SASARAYA's offerings, products are also available at the official online shop:
Shop SHIRO SASARAYA

Company Overview

Founded in 1924, Hinodeya Seika Industry is a renowned rice cracker manufacturer dedicated to spreading happiness through its products, deeply rooted in the rich history and traditions of Japan. Emphasizing local sourcing and production—captured in their motto ‘local production for local consumption’—the company ensures the delivery of safe and high-quality snacks.

Headquartered in Toyama Prefecture, Hinodeya Seika continues to uphold its values while innovating in the world of rice snacks.