Supporting Students During Exams with New Eliss Shorts: A Unique Initiative

In a groundbreaking effort to support female students facing the challenges of exams, Daiwa Paper Corporation, known for its brand Elleair, has introduced a transformative product: the Eliss Shorts. Launched in September 2023, these innovative period pants function like a menstrual pad and are part of the company’s new campaign aimed at easing the anxiety that many students experience during examination periods, especially when their menstrual cycles coincide with crucial tests.

The Eliss Shorts Exam Support Campaign

Starting on October 30, 2023, the Eliss Shorts Exam Support Campaign will provide high school students and their families with essential products to alleviate worries during exams. A recent survey conducted by Daiwa Paper revealed that over half of female students (55.9%) have experienced the overlap of exam dates with their menstrual cycles. The anxieties stemming from this overlap are notable, with 82.1% citing concerns about needing to use the restroom and change sanitary products, while 79.2% expressed fears of leakage. Additionally, 45.0% worried that their ability to perform well on exams could be compromised.

In light of these findings, Daiwa Paper aims to tackle these fears directly through the Eliss Shorts. Promising 12 hours of worry-free wear, these menstrual shorts are designed to provide reliable protection against leakage and discomfort, allowing students to focus on their studies. The campaign features the hashtag #NoLeakingWishesComeTrue, emphasizing the commitment to supporting the mental well-being of students during this stressful time.

Sampling Initiatives

To carry out this initiative, Daiwa Paper is launching a sampling campaign targeting high school seniors. They are reaching out to high schools across the nation for participation, distributing 50,000 samples of the Eliss Shorts geared towards female students in their final year of high school. In addition, they are also encouraging mothers of exam-taking daughters to engage in the campaign by offering 3,000 family-oriented samples.

The sampling efforts for high schools will run from December 2025, with schools that are interested in participating able to apply between October 30 and November 12. Interested schools must provide basic details, such as the school's name, address, and the contact person, via email to be considered for this campaign.

About Eliss Shorts

What sets the Eliss Shorts apart in the market is their unique design, which combines the functionality of traditional pads with the comfort of stylish underwear. With an absorption capacity equivalent to three regular pads and a sleek black aesthetic, they have been positively received by users. The shorts, designed to be ultra-thin at just 2.9mm, promise to keep students feeling secure and comfortable throughout long exam hours without the need for regular changes.

As the first product of its kind to be supported by Daiwa Paper, the Eliss Shorts are positioned to redefine the experience of menstruation for students and provide peace of mind during critical exam periods. They have quickly gained popularity, achieving over 10 million units sold since their launch, an indicator of their effective promotional and functional appeal.

Conclusion

The Eliss Shorts Exam Support Campaign represents more than just a product launch; it symbolizes a commitment to female empowerment and emotional support. By addressing a common issue faced by many female students, Daiwa Paper is not only responding to market needs but also contributing positively to the educational landscape for young women. With innovative products like the Eliss Shorts, students can now approach their exams with one less worry on their minds.

For more information on the products and ongoing initiatives, visit Daiwa Paper's official website.