LUMINE's Ethical Carnival: A Celebration of Sustainable Shopping and Eco-Friendly Initiatives

LUMINE's Ethical Carnival: A New Era of Sustainable Shopping

LUMINE, based in Shibuya, Tokyo, has announced the launch of the second installment of its innovative campaign titled "LUMINE Newman's Ethical Carnival," starting on July 10. This event not only focuses on discounts but also aims to enhance the shopping experience through ethical initiatives that allow customers to fully enjoy each season.

With a growing awareness of sustainability among consumers, LUMINE has recognized the need to move beyond large-scale discount sales and product waste. Instead, their focus is on providing value-added services through exceptional customer care, amid consumers yearning for thoughtful purchases. In line with this shift, the Ethical Carnival encourages shopping that aligns with ethical and sustainable values while showcasing a variety of engaging activities.

Throughout the campaign, visitors can look forward to unique experiences including a pop-up shop featuring award-winning sustainable cosmetic brands, a talk show and photo session with model Kiko Mizuhara, who's also the director of the natural cosmetics brand "kiiks," and various events focused on ethical products. Additionally, there is the ONE LUMINE Miles campaign where customers can receive original character goods, such as items featuring the mascot "Lumi-ne-nee," for participating in buying ethical products or joining trade-in events. We invite everyone to partake in these enriching ethical encounters across LUMINE’s locations.

Featured Events at Each LUMINE Location

LUMINE Shinjuku

LUMINE Shinjuku will host a pop-up shop featuring award-winning sustainable cosmetic brands, inviting visitors to a talk show and photo session with Kiko Mizuhara. Following the success of this year’s previous COSME Re-Go-Round STORE, many more ethical events such as limited pop-ups from Merrose and areas utilizing recycled clothing will also be available.

LUMINE EST Shinjuku

In collaboration with the popular Shinjuku Eisa Festival held on July 26, a vibrant event called "Uchina Ethical Wave" will offer numerous workshops focusing on eco-friendliness and featuring Okinawa's local foods and music.

NEWoMan Shinjuku

A three-day pop-up event will introduce shoppers to new fashion and cultures through curated collections. Additionally, vintage items will be spotlighted, showcasing ethical shopping at its best.

LUMINE Ikebukuro

LUMINE Ikebukuro will celebrate its collaboration with A-FACTORY for its 15th anniversary by offering pop-ups focused on Aomori products and artisan workshops, making it a perfect participatory event that bridges community and sustainability.

LUMINE Omiya

Enjoy various summer-themed promotions such as dining discounts for those visiting in yukata, and an exclusive pop-up shop selling items made from surplus flowers will be open along with a robust selection of archive offers.

At each venue, customers can engage with pop-up events, workshops, and product collections designed to make ethical choices more accessible and enjoyable. Moreover, customers can participate in campaigns such as a cosmetics trade-in at select LUMINE stores, helping recycle and upcycle cosmetic products into useful materials.

The Anewloop Initiative

During the Ethical Carnival, LUMINE will enhance its reclamation campaign through its resource circulation service, Anewloop. Customers can return old clothing items at designated locations and receive special rewards, fulfilling the campaign's dual purpose of promoting sustainability and rewarding ethical choices. In collaboration with talented artists, unique decor will add an artistic touch to the experience.

The commitment to sustainability doesn't end there; LUMINE’s net shopping platform, "iLumine," allows customers to explore and purchase ethical products all in one place. The integration of these initiatives redefines the shopping environment, emphasizing the importance of environmentally friendly practices in a modern retail space.

Conclusion

LUMINE's Ethical Carnival is not just another shopping festival; it embodies a transformative approach to how we view consumption in our society. By nurturing relationships between brands and customers founded on shared values of sustainability and ethics, LUMINE sets an example for future retail trends. We encourage everyone to visit and rediscover the joy of shopping that contributes positively to our planet. Join us at LUMINE for this unforgettable experience!