55th Annual Global Business Forum to be Held in Marseille, France from April 6-9, 2025

55th Annual Global Business Forum in Marseille, France

The World Trade Centers Association (WTCA), a global trade organization, is set to hold its 55th Annual Global Business Forum (GBF) in Marseille, one of the world's most vibrant economic regions. Scheduled from April 6 to April 9, 2025, the event will bring together business leaders, government officials, and industry experts to discuss trade and investment opportunities.

With participation from over 300 attendees representing more than 50 countries and territories, the forum symbolizes global collaboration. Notable countries participating include France, Germany, the United States, Japan, Australia, and many more, reflecting the international nature of the event. This year’s theme, "Gateway to the Mediterranean", highlights the strategic importance of the Mediterranean region in global commerce.

As part of the forum's agenda, attendees will engage in discussions on various topics such as "Strategies for Success in an Evolving Market," "Free Zones as Growth Engines," and "Navigating Business, Real Estate, and Investment Trends in 2025." A notable addition to this year’s program is the Real Estate Summit, featuring specialized sessions focused on World Trade Center projects, innovation in real estate, and foreign direct investment trends shaping the industry.

Opening speeches will be delivered by key figures including John E. Drew, President of the WTCA Board, and Benoit Vincent, CEO of WTC Marseille Provence. Other prominent speakers include Angela Ellard of the World Trade Organization and Ken Levinson from the Washington International Trade Association, adding depth and varying perspectives on global trade dynamics.

The Importance of Collaboration

John E. Drew emphasized the WTCA’s commitment to promoting free trade, open markets, and healthy competition, which are essential for driving investment and economic growth. He stated, "Now more than ever, as businesses face shifting global trade policies and economic uncertainties, the WTCA Global Business Forum provides a crucial platform for networking, exploring new markets, and gaining insights."

The forum's innovative B2B program is designed to facilitate direct business interactions, allowing attendees to connect with potential partners who align with their commercial objectives. This initiative, in collaboration with the International Chamber of Commerce and Industry Provence Alpes Côte d’Azur, will be readily available to participants once they register for the event.

The choice of Marseille as this year’s venue reflects its role as a critical European hub for trade and economic activity. The Mediterranean region connects three continents and boasts vibrant industries in shipping, logistics, energy, tourism, and technology. Hosting the GBF in Marseille provides attendees unparalleled access to this dynamic market, creating opportunities for investment exploration and interaction with trade leaders.

Benoit Vincent remarked, "Our region has long been a meeting point for global trade, fostering economic growth and international collaboration. With its strategic location and a thriving innovation ecosystem, Marseille is the ideal setting for this year’s Forum, which will generate new opportunities for trade, investment, and cooperation."

Reflecting on Past Forums

The previous year’s Global Business Forum took place in Bangalore, India, bringing together nearly 300 attendees from 36 countries. It was an opportunity for enhancing global alliances, significant networking and resulted in numerous memorandums of understanding among WTCA members and local business partners in India.

For more information on the upcoming WTCA Global Business Forum 2025, visit wtca.swoogo.com/2025gbf. Connect with the event on social media through #WTCAEvents and #WTCAinMarseille.

Conclusion

As the world continues to navigate complex trade landscapes, events like the GBF serve as pivotal moments to foster partnerships and cultivate new business prospects. The WTCA remains dedicated to its mission of propelling global commerce, making the upcoming forum in Marseille a highly anticipated event in the international trade calendar.