#Japan #Tokyo #STORES #Firework Japan #BiNDec

Building Customer Loyalty through Innovative E-Commerce Strategies

Firework Japan, a leading provider of video commerce and live streaming solutions, is collaborating with STORES Inc. and BiNDec to host an exciting seminar titled "Designing Your Brand's Fanbase: The E-Commerce Strategy for Longevity". This live event will take place on July 30, 2025, in Ebisu, Shibuya, Tokyo.

As the e-commerce market matures, companies must restart their approach to customer relationships, focusing on creating an emotional bond rather than merely competing on price or functionality. Today's customers seek brands that resonate with their values and offer enriching post-purchase experiences. This shift emphasizes the necessity for brands to foster empathy and connection with their audience, moving beyond traditional metrics of sales.

Event Overview

Event Name: Designing Your Brand's Fanbase: The E-Commerce Strategy for Longevity
Date and Time: July 30, 2025, from 5:00 PM to 7:30 PM (Registration starts at 4:30 PM)
Format: In-Person Seminar (Location: STORES Inc. Office)
Address: 3-16-3 Higashi, Shibuya-ku, Ebisu, Tokyo
Capacity: 50 attendees (First-come, first-served basis)
Cost: Free (Registration required)
Registration Deadline: July 29, 2025, by 11:59 PM
Registration Link: Sign Up Here

Seminar Agenda

• - 5:00-5:05 PM: Opening Remarks
• - 5:05-5:15 PM: Session 1: "Transforming All Channels into Fan Creation Touchpoints: Achieving Cross-Brand Experiences through Unified IDs and Data Integration" by STORES Inc.
• - 5:15-5:25 PM: Session 2: "Capturing Moments that Resonate Emotion: Visualizing 'Fan Activities' through Video and Live Streams" by Firework Japan
• - 5:25-5:35 PM: Session 3: "Transforming All Touchpoints into Systems: Designing 'Fan Activity E-Commerce' with Shopify" by BiNDec
• - 5:35-6:15 PM: Cross-Talk: "Creating Emotionally Driven Sales Systems: Insights from STORES, Firework, and BiNDec"
• - 6:30-7:30 PM: Networking

Who Should Attend?

This event is perfect for businesses running their brands on platforms like Shopify or STORES who want to:

• - Address challenges in CRM, LTV, and repeat strategies.
• - Strengthen connections with customers and nurture passionate fans.
• - Integrate various channels, including popup events and social media, to boost sales.

Featured Speakers

• - Kodai Uchida: Executive Officer, Business Growth Division, STORES Inc.

With a background in corporate sales and planning at Recruit, he joined STORES in 2021, leading omni-channel strategies and digital transformation initiatives.

• - Yoshimasa Yamaoka: CEO, BiNDec

As a Shopify Premier Partner, he provides one-stop support for e-commerce construction, operation, and growth assistance.

• - Noriyuki Osato: Senior Marketing Manager, Firework Japan

Leveraging expertise in marketing automation and DMP development, he advances video-centric communication support.

Sponsoring Companies

STORES Inc.
Address: 3-16-3 Higashi, Shibuya-ku, Ebisu, Tokyo
Services: Providing the online shop creation service "STORES"
Website: STORES

BiNDec
Address: 2-22-17 Minami Aoyama, 6F, Kawakami Building, Minato-ku, Tokyo
Services: Shopify construction and operational support
Website: BiNDec

Firework Japan
Address: 2-5-9 Higashi Gotanda, 7F, Circles with Shimazuyama, Shinagawa-ku, Tokyo
Services: Providing video live streaming and short video platform "Firework"
Website: Firework

For inquiries regarding this event, please contact the seminar office at Firework Japan via email at jp_business@fireworkhq.com or visit our website: Firework Japan.

Don't miss out on the opportunity to discover how to engage customers and turn them into loyal fans through innovative e-commerce strategies.