#China #Blokees #Nuremberg #Transformers #Ultraman

Blokees Unveils Exciting New Toy Sets at Spielwarenmesse 2025

The Spielwarenmesse 2025, one of the premier toy fairs globally, officially kicked off in Nuremberg from January 28 to February 1, 2025. This prestigious event saw the creative unveiling of various product lines by the Chinese brand Blokees, showcasing a diverse selection of construction figure sets inspired by iconic intellectual properties (IPs) like Transformers, Ultraman, Hero Infinity, Naruto, Saint Seiya, and Sesame Street.

Showcasing a Unique Product Matrix

Standing out at the exhibition, the Blokees brand is easily recognizable with its vibrant orange logo and impressive range of products. Among the highlights is the Blokees Transformer series, which consists of multiple collections appealing to different age groups. Notably, the Sesame Street figurines, which made their debut in Singapore, are also featured in Nuremberg. These products introduce a new type of figure set that beautifully encapsulates the distinct personalities of each character while offering appropriate accessories and play environments for fans to engage with.

The collaboration between Blokees and Sesame Street embodies a multiterritorial agreement spanning over 40 countries worldwide.

Engaging the Global Community

Blokees aims to engage global fans through its initiative BFC (Blokees Figures Creator), encouraging users to contribute innovative ideas through secondary creations. Another intriguing attraction at the exhibition is the BFC Works Display Zone, which showcases artworks incorporating elements such as aging and battle wear on characters from renowned franchises like Hero Infinity, Ultraman, and Transformers, creating distinctly exciting forms for these figure sets.

As Blokees accelerates its global expansion, the BFC community is poised to become an international platform that connects players across borders through its unique products and immersive play environments.

Innovation and Global Ambitions

With over 50 globally licensed intellectual properties, Blokees demonstrates a strong knack for innovation in IP collaboration and product development. The success of Blokees is firmly anchored in an extensive research and development infrastructure, having secured more than 500 patents that ensure a unique product offering.

Guided by the strategy of "universal appeal, gradual pricing, and global support," Blokees is expanding its footprint globally, receiving orders from regions as diverse as the USA, Southeast Asia, and Europe. The brand has amassed over a million followers on overseas social media platforms, highlighting its significant reach and impact.

Notably, showcasing its R&D capabilities and global aspirations at the Spielwarenmesse reflects Blokees' commitment to supporting the development of the Chinese toy industry, particularly in the area of construction figure sets, on the world stage.

For further insights into Blokees and their innovative products, you can check their official site and social media channels.