LILY BROWN Unveils Limited Edition Dresses for Summer 2025

LILY BROWN Limited Edition Dress Launch

Renowned women's fashion brand LILY BROWN, operated by Mash Style Lab, is set to release a collection of limited edition dresses on August 1, 2025. The debut will occur at 00:00 JST through their official online store and the 'MASH STORE' app, as well as at direct-managed stores nationwide. Customers can find these exclusive pieces in unique colors that are available only through designated channels, creating an enticing shopping experience for fashion enthusiasts.

Featured Garments

LILY BROWN will unveil several stylish options that reflect contemporary trends while showcasing their commitment to high-quality design. Two standout pieces from the limited collection include:

Bow Tie Ribbon Knit Dress

- Price: ¥15,950 (tax included)
- Colors Available: MNT (store exclusive), SAX (online/app exclusive), BEG, BLK
- Size: Free

The Bow Tie Ribbon Knit Dress draws attention with its elegant lace knit detail. The oversized ribbon at the neckline adds a touch of glamour and is designed to enhance the wearer's facial features, creating a petite effect. Additionally, the cleverly designed waistline, which appears elevated due to distinctive cut lines, offers an attractive silhouette.

Mini Frill Sweat Dress

- Price: ¥14,960 (tax included)
- Colors Available: IVR, GRY
- Size: Free

Designed to strike a balance between casual and chic, the Mini Frill Sweat Dress features voluminous tulle sleeves that complement its playful style. The roomy silhouette is flattering, making it ideal for any occasion. Wear it as a standalone dress or tucked into bottoms for a more versatile look.

Availability

The limited edition pieces will be available for purchase starting at midnight on August 1,2025. To shop, customers can visit:

- LILY BROWN Official Online Store
- MASH STORE (Official App)
- LILY BROWN Direct-Managed Stores (Store List)

Please note that store color options will vary based on locations and launching hours will align with operational times.

Visual Release

Images and detailed information about the new collection will be made available on the official online store and the MASH STORE app at 12:00 PM (noon) on the same day.

About LILY BROWN

LILY BROWN's design philosophy revolves around the concept of 'Vintage Feature Dress,' seamlessly merging delicate craftsmanship and original designs inspired by vintage pieces into contemporary fashion. Their collections pay homage to the history of fashion while incorporating bold colors and intricate details. This fusion results in a wardrobe that expresses both creativity and sophistication.

For more updates and a deeper dive into LILY BROWN’s latest offerings, visit: