#South Korea #Seoul #BTS #JINRO #V

JINRO Launches Its First Global Campaign with V of BTS

JINRO, recognized as the world's premier soju brand, has introduced its inaugural global campaign titled "My Favorite JINRO." This initiative features none other than V from the globally acclaimed K-pop group, BTS, as its international ambassador. With a focus on inviting consumers to savor everyday pleasures through JINRO, the campaign aims to communicate brand values in a relatable manner while highlighting the joy found in shared moments.

The campaign kicked off with the premiere of a captivating main film that emphasizes V's charm and charisma through high-quality cinematography. In a light-hearted twist of events, viewers find V arriving at a party that isn’t his, leading to a delightful convergence of guests from two gatherings who unite over JINRO. This narrative not only reflects the brand's youthful energy but also reinforces its message of camaraderie and celebration.

Symbolic elements are cleverly embedded within the film to represent JINRO's strategic global expansion. For instance, 'Room 306' signifies JINRO's three classic soju options alongside its six flavored varieties that are gaining popularity in international markets. Meanwhile, 'Room 307' alludes to plans for expanding the flavored selection to include even more exciting options. This foresight marks JINRO's commitment to innovating products tailored to diverse consumer preferences worldwide.

The campaign film will be accessible across various platforms, including JINRO's official global YouTube channel and social media outlets such as Instagram and Facebook. "My Favorite JINRO" represents a significant step forward in JINRO's marketing approach, merging entertainment with product promotion in ways that resonate deeply with audiences.

Jung-ho Hwang, Head of Overseas Business at HiteJinro, shared insights about the campaign, stating, "This is our first global marketing initiative featuring BTS's V, and it allows us to approach consumers in a more relaxed and engaging way. As we move forward, our aim is to enhance our footprint in the global beverage alcohol sector and to increase our connections with consumers globally, solidifying JINRO’s standing as Korea's leading soju brand."

Additionally, the campaign introduces "Fill The Moment" as JINRO's new global tagline, which encapsulates the brand’s philosophy of infusing warmth and connection into everyday experiences—a resonance that aligns perfectly with the essence of celebrating meaningful moments together.

About JINRO

Founded in 1924, JINRO has established itself as the iconic soju brand of Korea, reigning as the number one soju manufacturer globally. The brand connects with customers internationally through a dynamic product lineup that includes staples like JINRO CHAMISUL FRESH and JINRO CHAMISUL ORIGINAL, as well as a colorful range of flavored sojus such as GREEN GRAPE, PEACH, and STRAWBERRY.

About BTS

BTS, or Bangtan Sonyeondan, is a critically acclaimed South Korean band that has mesmerized a global audience since their emergence in 2013. Comprised of talented members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, the group has garnered numerous accolades and continues to break records with their music and performances. Their significant influence, marked by initiatives like the LOVE MYSELF campaign, further solidifies their legacy as modern pop icons. With a recent successful album and worldwide tour, BTS continues to resonate with fans, affectionately known as ARMY.

JINRO's global campaign reflects a strategic blend of cultural engagement and modern marketing that not only celebrates the spirit of connection but also positions the brand for a bright future on the international stage.