Avril Lavigne Launches Her First Wine: 'Complicated' Pinot Noir
In an exciting collaboration with Banshee Wines, global music superstar Avril Lavigne has launched her first wine, 'Complicated.' Named after her iconic 2002 single, this limited-edition Pinot Noir represents a fusion of music and winemaking. With a rich tapestry of cherry and raspberry flavors, this light, velvety wine embodies the complexity and creativity that defines both Lavigne and Banshee.
Banshee Wines, part of the Foley Family Wines portfolio, has been recognized as one of America’s fastest-growing wine brands. Their approach focuses on crafting high-quality wines with a commitment to sustainability and authenticity, ensuring that each bottle resonates with the true character of its vineyard. The 'Complicated' Pinot Noir is available for $30 exclusively on the Banshee website, with select tastings available at their tasting room, promising a unique experience for wine enthusiasts and Lavigne's fans alike.
The partnership marks a significant milestone in Lavigne's career, as she continues her evolution into new creative realms. To celebrate the wine's launch, Banshee is offering a limited number of 'Sip and Spin' kits that include a record player and vinyl of Lavigne's cherished album, 'Let Go,' further enhancing the experience. Fans will have the chance to sip the new Pinot Noir while enjoying the music that inspired it, potentially creating a powerful moment of connection between taste and sound.
Reflecting on her partnership with Banshee, Lavigne shared, "Over the last two years on my Greatest Hits Tour, I was rocking out with the Banshee bar set up backstage every night, ready for the afterparty, so teaming up on our own wine just felt right. I hope that everyone can crack open a bottle with their best friends, blast the music that started it all for me, and enjoy the moment. Life can be complicated, but a good glass of wine doesn’t have to be.”
This collaboration not only highlights Lavigne's musical legacy but also aligns with her advocacy for gender equality in the music industry. In honor of this partnership, Banshee Wines will donate $10,000 to 'She Is The Music,' a non-profit dedicated to empowering women in the industry, further illustrating the positive impact of this venture.
Beyond the wine, Lavigne's influence remains significant in the entertainment arena, having sold over 50 million albums globally. Her recent greatest hits album and extensive tour underscore her enduring popularity and connection with fans. As she continues to challenge norms in both music and culture, 'Complicated' Pinot Noir stands as a new chapter in her already impressive career.
With this venture, fans of Lavigne and wine alike can explore a unique product that merges artistry and taste while supporting important causes. To learn more about Lavigne’s 'Complicated' Pinot Noir and to purchase a bottle, visit
Banshee Wines.