#United States #St. Louis #automotiveMastermind #Predictive Analytics #DriveCentric

DriveCentric and automotiveMastermind® Enhance Data Integration

In an unprecedented move to revolutionize how dealerships interact with customers, DriveCentric has announced an expansion of its strategic partnership with automotiveMastermind®, a renowned provider of predictive analytics and marketing automation for the automotive industry. This collaboration aims to create a more unified customer engagement experience, centralizing various dealership operations into a single, streamlined system.

The core innovation from this partnership is the establishment of a bi-directional data exchange that allows seamless synchronization of customer, deal, and activity data across both platforms. This integration results in a singular, consistent customer profile that pairs predictive intelligence with real-time sales and engagement data, significantly enhancing the dealerships' ability to serve their customers effectively.

Matt Leone, CEO of DriveCentric, emphasized the importance of reducing technological clutter for dealerships. He stated, "Dealers don't need more tools and screens; they need technology partners that help reduce technology bloat through tighter integrations," highlighting the need for solutions that simplify operations and enhance productivity.

By pairing automotiveMastermind's Behavioral Prediction Score® (BPS) and Behavior Drivers with DriveCentric's engagement platform, dealership teams can prioritize leads more intelligently, engage with customers more personalized, and follow-up actions accordingly. This enhanced synergy empowers sales teams to leverage actionable intelligence effectively, turning insights into tangible sales results.

Building on this integration, the partnership allows eligible dealers to access customer-specific OEM Private Incentives directly within the DriveCentric system, further enhancing their capability to close deals effectively. With this shared visibility of marketing campaign activities and customer engagement metrics, users can understand the impact of their outreach efforts, thus improving their strategies.

Furthermore, the bidirectional integration ensures that customer activities logged in DriveCentric flow back into automotiveMastermind, continuously improving the predictive analytics models used by both platforms. This means that users will receive up-to-date insights that reflect the most current interactions, allowing for a more responsive and effective sales strategy.

Aaron Baldwin, President of Marketing Sales Solutions at automotiveMastermind, added, "Predictive intelligence is only valuable when sales teams can turn insights into sold and delivered vehicles." The deeper integration gives automotive retailers the tools they need to act on data more swiftly and seamlessly, reducing friction in the sales process and enhancing customer engagement.

This expanded integration is currently available to all DriveCentric and automotiveMastermind clients, marking a significant leap forward in dealer and customer interaction dynamics. By centralizing customer data and predictive insights, dealerships can better navigate modern sales challenges and significantly improve their performance.

About DriveCentric

DriveCentric is a modern automotive CRM and engagement platform that aims to enhance dealership sales through improved customer interactions, faster decision-making, and complete transparency across operations. For further details, visit www.drivecentric.com.

About automotiveMastermind

Established in 2012 and headquartered in New York City, automotiveMastermind is recognized as a leading provider of data and technology solutions for the automotive sector. Their innovative platform leverages predictive analytics to connect retailers with buyers, ensuring that the purchasing experience is as exceptional as it is seamless. More information about their services can be found at www.automotivemastermind.com.