JanSport and L2 Brands Join Forces to Launch Collegiate Backpack Collection

JanSport and L2 Brands Partnership: A New Era of Collegiate Gear

JanSport, the beloved backpack brand renowned for its commitment to quality and innovation, is embarking on an exciting new journey. In an effort to solidify its footprint within the collegiate market, JanSport has entered into a strategic partnership with L2 Brands, a leader in collegiate apparel and accessories. This collaboration promises to introduce a fresh and vibrant collection tailored specifically for the college demographic—a sector where both brands hold great meaning.

A New Collection Unveiled

Scheduled to launch in July 2025, the first phase of this partnership will focus on JanSport's iconic backpack styles, known for their durability and functionality. The collection will feature several popular models, including the Big Student, SuperBreak Plus, Right Pack, and Draw Sack, each adorned with official university logos and colors to instill a sense of pride among students and alumni.

Alexandra Reveles, Vice President of Global Brand at JanSport, expressed the significance of this venture, stating, "JanSport has been a trusted part of the college experience for generations, and this partnership with L2 Brands allows us to deepen that connection." She highlighted JanSport's dedication to serving as a reliable companion for students as they navigate their academic pursuits, reinforcing the brand's commitment to being 'Always With You.'

Why L2 Brands?

L2 Brands brings over 30 years of expertise in creating quality collegiate and destination apparel. Known for trend-forward designs, their impressive portfolio includes brands such as League, Legacy, Ouray, and Locale. Pete Waldron, Chief Revenue Officer at L2 Brands, expressed enthusiasm about the partnership, noting, "Together, we're bringing an exciting, high-quality collection of collegiate gear to campuses nationwide, giving students even more ways to represent their schools with pride."

What's Next?

Following the backpack launch, a second phase will unveil a co-branded apparel collection, complete with detailed announcements expected in the coming months. This growth in offerings aims to respond to students' desires for stylish yet functional products that embody their school spirit.

JanSport's ongoing mission revolves around facilitating self-expression, adventure, and sustainability. The brand is committed to implementing innovative manufacturing practices to reduce its environmental impact. In doing so, JanSport continues to provide products that are not only dependable but also reflective of a commitment to the planet.

About JanSport

Founded in 1967 in the Pacific Northwest, JanSport has made a name for itself as a leading producer of outdoor backpacks. Headquartered in Denver, Colorado, JanSport is now a proud subsidiary of VF Outdoor, LLC. The brand has always upheld the motto "Always With You" and continues to support inclusivity and self-expression through its diverse product offerings.

From backpacks suited for outdoor adventures to everyday school bags, JanSport remains dedicated to creating high-quality, sustainable products that resonate with consumers worldwide.

For more information about the upcoming collegiate collection and to stay updated on the partnership’s developments, visit www.jansport.com or check your local university bookstore in July 2025.

About L2 Brands

L2 Brands stands as a pivotal player in the collegiate and corporate apparel markets, renowned for its authentic and quality-driven designs. With a legacy steeped in craftsmanship and trend awareness, L2 Brands aims to cater to the evolving needs of collegiate consumers.

This exciting partnership is set to enhance the connection college students feel with their backpacks, ensuring that all merchandise reflects not only quality but also a sense of community and pride.

In conclusion, the collaboration between JanSport and L2 Brands marks a significant chapter in both brands' histories, one that promises to enrich the collegiate experience for students nationwide and allows for expression of school spirit via trusted, high-quality gear.