Goodnites® Expands with New XXL Nighttime Underwear for Larger Kids

Goodnites® Unveils New XXL Size for Growing Kids

Goodnites®, the leading brand in nighttime underwear, has recently expanded its product line to include a new XXL size aimed at children weighing up to 165 lbs. This initiative reflects the brand’s commitment to inclusivity, recognizing that bedwetting is a common issue that should not define a child. This product is designed to offer superior comfort and up to 100% leak-free protection overnight.

The decision to launch a larger size is driven by extensive consumer research and insights that indicate the need for size-inclusive products. Despite bedwetting being most common in younger children, many older kids, including adolescents and those with neurodivergent conditions, continue to experience this issue. Studies show that one in six children face bedwetting challenges, with one in ten having disabilities like Autism and ADHD, which contribute to longer-lasting bedwetting episodes.

Aaron Gretebeck, Kimberly-Clark's North American Vice President of Goodnites, stated, “Since the inception of nighttime underwear over three decades ago, Goodnites has been focused on providing reliable products that promote a worry-free experience for families.” He indicated that the need for a larger size became evident after the successful introduction of the XL size in 2021. The brand aims to keep evolving by listening to consumer demands.

Goodnites has now expanded its lineup to offer five different sizes to accommodate more children’s needs, ensuring that every child can have a restful night despite their challenges. The new XXL size is already available for purchase on Amazon and will be hitting retailers nationwide in the upcoming months. Families can visit Goodnites.com to discover more about the product range tailored to their child's unique requirements.

In addition to launching this new size, Goodnites has established a partnership with the Autism Society of America, which serves as a vital resource for over half a million families each year. The collaboration focuses on sharing knowledge and support for those in the autism community regarding bedwetting and its implications.

The brand encourages families to join the conversation and share their experiences by following Goodnites on social media platforms like Instagram, Facebook, and TikTok. By building a community around the products, Goodnites aims to destigmatize bedwetting and foster a sense of belonging for children and their parents.

With a legacy of innovation, Kimberly-Clark, the parent company of Goodnites, has been recognized in various global rankings for its ethical practices and commitment to sustainability. The new offering underlines the brand's dedication to not just being a product provider, but also a supportive partner that helps families through challenging experiences. On this journey, Goodnites reaffirms its position as a leader in providing quality nighttime solutions and boosting children's confidence while ensuring their comfort.

Emphasizing the importance of understanding children’s needs, Goodnites strives to deliver products that not only meet practical requirements but also enhance the emotional well-being of their users. To stay updated on the latest developments and news, consumers can check out Kimberly-Clark's website and follow its various brands worldwide.