#Japan #Tokyo #JOYSOUND #Calbee #niKu

JOYSOUND and Calbee's Musical Collaboration

On June 12th, 2025, the well-known karaoke platform JOYSOUND, operated by EXCING Inc., announced a fascinating promotion encouraging users to sing and win delicious prizes. This campaign is centered around a new song titled 'DAHA,' produced by the unique creative unit niKu, which expertly incorporates the sounds of munching on Calbee snacks into its rhythm.

Introducing 'Jaga Records'

As part of this exciting initiative, JOYSOUND introduced Calbee's first-ever music label, 'Jaga Records,' with the motto 'Let's create music with delicious sounds.' The label aims to produce distinctive songs based on the various sounds generated by Calbee's signature snacks such as potato chips and shrimp crackers. The first track, 'DAHA,' features guest vocals by mido from The Binary, and is an inspiring anthem that encourages self-acceptance while aspiring for improvement, drawing parallels between personal growth and enjoying potato chips.

The Sounds of Crunching in Music
'DAHA' ingeniously blends the delectable sounds of consuming Calbee products into its melody, providing listeners with a fun auditory experience. The song mentions various flavors such as the lightly salted potato chips and the super-thin salted varieties, encapsulating the joy of enjoying snacks with upbeat rhythms.

Participate in the Campaign

To join this exciting campaign, karaoke enthusiasts need to visit participating JOYSOUND venues equipped with the latest machines like 'JOYSOUND X1.' Using the free mobile app 'KyokuNavi JOYSOUND,' users can select 'DAHA' to sing and then enter the sweepstakes through a speed lottery displayed on their smartphones. Participants can try their luck every day during the campaign and stand a chance to win a Calbee snack package.

Starting from June 18, 2025, music video backgrounds will be available for 'DAHA,' enhancing the karaoke experience. The campaign offers a unique opportunity for 30 lucky participants to win a Calbee snack set just by singing this catchy tune!

How to Join the Fun

Here’s a guide on how to participate:

• - Campaign Duration: June 18, 2025, 11:00 AM – July 20, 2025, 11:59 PM
• - Eligible Machines: JOYSOUND X1, JOYSOUND MAX GO, JOYSOUND MAX2, JOYSOUND MAX
• - Participation Steps: Visit a participating venue, use the 'KyokuNavi JOYSOUND' app to book the song, and try your luck with the speed lottery. You can enter once per day for each song.

For more fun, follow the JOYSOUND official account on X (formerly Twitter) and repost related posts for more chances to win Calbee snack packages. Twenty additional prizes will be awarded through this method!

The Creative Duo Behind 'DAHA'

Composer Chinozo and illustrator-animation maker Gacha form the creative team niKu, responsible for the energizing track 'DAHA.' With its uplifting message and integration of Calbee snack sounds, it's an anthem of courage and confidence, encouraging listeners to step confidently into their futures. The official music video can be found on YouTube here.

Prizes and More

The campaign includes:

• - Grand Prizes: A set of Calbee snacks for 30 winners, each package containing 12 varieties of Calbee snacks and exclusive merchandise including a Jaga Records T-shirt.
• - Special Contest: Repost on X for a chance to win an additional 20 snack sets.

Don’t miss this exciting opportunity to enjoy music, snacks, and fun! Visit the campaign website for further details.

Let's make great memories with JOYSOUND and Calbee!