RideCo and MARTA Join Forces to Revolutionize Paratransit Services in Atlanta

Introduction

RideCo, a leader in on-demand transit technology, has announced a significant partnership with the Metropolitan Atlanta Rapid Transit Authority (MARTA) to enhance paratransit services in Atlanta. This initiative aims to replace older systems with modern solutions, offering a more efficient and user-friendly experience for riders requiring accessible transport.

The Modernized Service

The new contract between RideCo and MARTA will transform the operational dynamics of MARTA’s paratransit fleet, which includes over 200 ADA-compliant vehicles. The focus will be on increasing efficiency and convenience through advanced technology solutions. By integrating RideCo's innovative transit platform, MARTA plans to offer enhanced service quality, reliability, and accessibility to all users, particularly those with mobility challenges.

Key Features of the New Paratransit Service

1. Tech-Driven Mobility Services

One of the main features of this new partnership is the deployment of RideCo’s cutting-edge technology, which will empower MARTA Mobility customers with tools for trip planning and real-time vehicle tracking. This will significantly improve the user experience by providing timely updates on vehicle locations and expected arrival times.

2. Launch of MARTA Reach

By early 2026, MARTA is set to launch MARTA Reach, an on-demand rideshare service designed to cover 12 specific zones within the metro area. This service will provide seamless connections for riders, linking them directly to bus hubs and MARTA rail stations, thus facilitating easier transitions across the transit network.

3. Flexibility and Increased Reliability

The new service model allows riders to schedule their trips 15 to 30 minutes in advance, a feature that enhances convenience and supports MARTA in delivering better on-time performance. This flexibility is designed to cater to the diverse needs of riders while minimizing wait times.

4. Commitment to Inclusivity

MARTA is also committed to supporting all customers, including those with disabilities. As part of the new initiative, RideCo will introduce 35 ADA-accessible vans, reflecting a strong commitment to ensuring inclusivity within the public transport system.

5. Integrated Transit Network

The introduction of MARTA Reach complements MARTA's approach towards a NextGen Bus Network, creating comprehensive multimodal travel options for Atlanta residents. This fosters better interconnectivity between various transport services, enhancing overall accessibility across the city.

Leadership Voices

Jonathan Hunt, the Interim General Manager and CEO of MARTA, expressed enthusiasm for the partnership with RideCo, highlighting its potential to improve flexibility, reliability, and accessibility for transit users. He stated, "By integrating on-demand rideshare technology, we are making it easier for our customers to reach their destinations while ensuring that connections to our bus and rail systems are seamless."

Prem Gururajan, co-founder and CEO of RideCo, reinforced the collaborative spirit of this initiative, commending MARTA's leadership in reimagining its paratransit services. He emphasized the goal of providing riders with greater convenience while simultaneously enhancing operational efficiency for the agency.

About MARTA and RideCo

MARTA, established in 1971, is a leading public transit agency serving metro Atlanta, recognized for its deep commitment to safety and service quality. With a significant infrastructure, including fixed bus routes and heavy rail stations, MARTA is dedicated to advancing public transit.

RideCo, on the other hand, has made its mark by delivering on-demand transit solutions to some of the biggest cities in the U.S., leveraging proprietary technology to enhance user experience and efficiency. With a range of patented innovations, RideCo has positioned itself at the forefront of transit technology.

Conclusion

As MARTA embarks on this exciting new phase in paratransit services, the partnership with RideCo promises to bring forth significant improvements in transit accessibility, service reliability, and user satisfaction. With innovative technology and a commitment to inclusivity, Atlanta is poised to set new standards in public transportation for individuals with mobility challenges.