Heiwa Mannequin Enhances Oita's Charm at Onsen Prefecture Fair in Osaka

From December 6 to 7, 2025, the Onsen Prefecture Oita Fair took place at KITTE Osaka, directly connected to JR Osaka Station. Organized by the Oita Prefectural Government's office in Osaka, this event aimed to showcase the attractions of Oita, famous for being Japan's top hot spring destination. Heiwa Mannequin, a prominent company based in Beppu, Oita, took charge of the spatial design and setup using their original display fixtures, significantly contributing to maximizing Oita's promotional efforts.

Event Overview

The Onsen Prefecture Oita Fair offered a rich array of activities designed to communicate Oita's unique attractions. Visitors could enjoy hot spring spot introductions, a capsule toy campaign, local specialty sales, and even experiences like picking dried shiitake mushrooms. Practical giveaways, such as Senshu towels for survey participants, further enhanced the excitement of the two-day event. It was a resounding success, bringing in a large number of visitors both days.

Heiwa Mannequin's display area utilized imaginative designs to convey information about tourist attractions and local products succinctly. The visual communication provided by these display structures ensured a smooth visitor flow, allowing attendees to digest information on Oita's offerings at a glance.

Innovative Display Design by Heiwa Mannequin

With a firm belief that traditional long table setups do not adequately convey the allure of the showcased items, Heiwa Mannequin focused on enhancing the 'appeal power' through tailored display layouts. The design strategies centered around maximizing spatial value, including the following elements:

- Visitor Flow and Visibility

The layout was designed to align with visitor movement, featuring clearly visible panels and product arrangements. Informative placements allowed quick understanding of hot springs, sightseeing spots, and local products.

- 3D Display Enhancement

By optimizing the height, angle, and depth of the fixtures, Heiwa Mannequin enhanced expressive power even within limited space. The three-dimensional display approach strengthened visual guidance, creating more engaging experiences than traditional flat presentations.

- Avoiding Congestion

The layout was devised to prevent overlaps between experience zones like the capsule toy area and product sales, reducing visitor stress by carefully planning fixture placements to anticipate foot traffic.

These innovations resulted in an environment where both tourism promotion and local delicacies could be understood intuitively, captivating the visitors.

Insights from Oita Officials

Sato Satoshi, the head of the Oita Prefectural Office in Osaka, expressed his gratitude towards Heiwa Mannequin. He noted that their collaborative efforts in providing display fixtures and introducing various products effectively conveyed the diverse allure of Oita in Osaka. Many visitors were able to experience the unique charms of Oita during the fair, marking a significant success for the event.

Heiwa Mannequin's Vision for the Future

Hirokatsu Suetsugu, the President of Heiwa Mannequin, shared his reflections on the display's emphasis on creating impactful spatial experiences that communicate regional charms clearly. He was proud to utilize the company's extensive expertise in fixtures and display design to contribute to promoting Oita's attractions. This dedication signals a continuous commitment to enhancing the value of exhibitions for regional revitalization events and commercial venues.

As the company approaches its 77th anniversary, Heiwa Mannequin is poised to enhance both quality and efficiency in its spatial design efforts. Plans include:

- Strengthening sustainable fixture designs and rental operations
- Promoting digital transformation (DX) across sales, proposals, construction, and management
- Enhancing information dissemination through photography, video, and case studies
- Actively leveraging digital technology to elevate spatial presentation quality.

By continually delivering high-value spatial designs for both regional events and commercial facilities, Heiwa Mannequin is dedicated to creating exceptional experiences.

About Heiwa Mannequin Co., Ltd.

Founded in 1949, Heiwa Mannequin Co., Ltd. operates with a network of 47 locations across Japan, providing essential support for commercial facilities, retail, and apparel brands in crafting effective spatial designs. Their comprehensive services extend from design and manufacturing to rental and construction, positioning them as a leading company within the industry.

Company Profile

- Company Name: Heiwa Mannequin Co., Ltd.
- Head Office: 7-1-9 Ishigaki Higashi, Beppu, Oita
- Tokyo Headquarters: Parkside Building 3F, 22-3 Kitaku Otsuka, Toshima, Tokyo
- President: Hirokatsu Suetsugu
- Established: 1949
- Incorporated: October 1957
- Locations: 47 nationwide
- Website: https://heiwa-mq.co.jp/
- Services: Mannequin manufacturing, display rental, exhibit design, event planning and execution, pop-up fixture provision
- Recruitment Information: https://heiwa-mq.co.jp/recruit/career/