Designing Your First Dream: A New Family Experience with EsmeraldA

Transforming New Year Dreams into Family Fun

The bedding brand EsmeraldA (Alice International Co., Ltd.) has introduced an exciting initiative just in time for New Year’s, designed to enhance the experience of dreaming for children and their parents. Launching the interactive campaign titled "If I Could Meet My Favorite Animal in My Dream!", EsmeraldA aims to make bedtime not only restful but also a time of joy and imagination.

Overview of the Campaign

From January 1 to January 10, 2026, customers who purchase selected products will receive a downloadable "First Dream Preparation Guidebook (PDF)". This guidebook is designed to help children create and report their dream experiences of meeting their favorite animals. Additionally, from those who share their dreams through reviews on the official website, ten lucky winners will receive a cash-back bonus equivalent to the full price of their pillow as a New Year’s gift.

A Unique Family Experience

New Year’s is a time when families often spend more time together. Recognizing this opportunity, EsmeraldA has crafted a campaign that encourages children to look forward to bedtime and foster their imagination. The First Dream Preparation Guidebook simplifies complex ideas into child-friendly language, addressing:

- How Dreams Are Created: An introduction to the science of dreaming.
- Types of Memories: Understanding experience, knowledge, and sensory input.
- Imagining “Favorite Animals”: Techniques to easily visualize their beloved creatures.

Engaging Learning Beyond Dreams

This guide is designed not merely to facilitate dreaming but to seamlessly blend it with learning. As children delve into their favorite animals, they naturally acquire knowledge about them, creating an enriching experience. Even if they cannot vividly recall their dreams, the preparation will leave them with a sense of accomplishment, feeling more knowledgeable about the animals they wished to meet.

How to Participate in the Campaign

1. Purchase Eligible Product
- Product: EsmeraldA’s “Breathable Pillow for Elementary Students”
- Purchase Period: January 1, 2026 - January 10, 2026

2. Initial Dream Challenge
- Utilize the guidebook's suggestions for custom pre-sleep activities to enhance dream potential.

3. Share Your Experience
- Post your dream experience on the official website's review section, sharing whether you met your favorite animal.

Product Details

- Name: Breathable Pillow for Elementary Students
- Features:

- Designed specifically for elementary students, considering their growth and body shape.
- Promotes easy turning during sleep while remaining breathable.
- Constructed to be easily cleaned, ensuring hygiene.
- Uses a 100% cotton pillow cover for comfort.

- Price: 6,925 JPY (tax included)

About the Campaign

This initiative is not a medical procedure, but rather a lifestyle proposal inspired by research on dreams and sleep. While individual results may vary, the aim is to transform bedtime into a more positive and enjoyable routine through "a little preparation before sleep".

Where to Find the Product

The Breathable Pillow for Elementary Students has achieved #1 in the Rakuten Daily Ranking (bedding category) with over 1,500 reviews, showcasing its popularity among parents and children alike!

Visit the official page here for more information.