Changhong Showcases Groundbreaking AI Technologies at CES 2025 in Las Vegas
At the CES 2025 event held in Las Vegas from January 7-10, Changhong proudly presented its impressive collection of AI-enhanced products, which included innovative smart TVs, refrigerators, air conditioning units, and washer-dryer pairs. This highlight not only showcased the company's commitment to integrating advanced technology into everyday living but also reinforced Changhong's strong reputation within the global consumer electronics market.
One of the standout exhibits was Changhong's advanced AI TV models, prominently featuring the Canghai Intelligent Agent. This technology garnered significant attention for its remarkable interactivity, exceptional search capabilities, and tailored user services. Visitors were particularly impressed by the seamless navigation and personalized recommendations that the AI TVs provided, making them a focal point of the showcase.
In addition to the smart TVs, Changhong unveiled AI refrigerators that showcased how modern technology can enhance domestic appliances. These innovative refrigerators are designed to minimize noise pollution depending on user proximity, ensuring a peaceful home environment. Along with their noise-reducing qualities, the AI refrigerators maintain optimal freshness of food items while also preventing frost build-up, thus optimizing energy use.
The AI-driven air conditioners introduced by Changhong were another highlight, equipped to smartly monitor and adjust both temperature and humidity levels for peak comfort. Notably, these units can reduce energy consumption by an impressive 40% compared to traditional models, reflecting a crucial commitment to energy efficiency.
Further supporting this initiative was the introduction of Changhong’s Ozone Supreme Care Washer-Dryer, which employs groundbreaking washing and drying technology, promising superior cleaning performance and user satisfaction. The focus on performance was clear as Changhong aimed to deliver appliances that not only work effectively but also prioritize energy efficiency and environmental considerations.
Taking home integration further, Changhong's smart home system was meticulously designed to cater to individual family needs. This comprehensive solution harmoniously integrates proactive services with a strong emphasis on energy efficiency, privacy, security, and the leverage of AI capabilities. As a result, families can achieve up to 20% savings annually on their energy bills, making these smart solutions both practical and economical.
Continuing its trajectory of excellence, on January 8, during an event within CES, Changhong’s premium brand, CHiQ, was recognized in the elite "Global Smart Home Brands Top 10" by the International Data Group (IDG). This accolade solidifies Changhong’s position as a leader in the highly competitive consumer electronics landscape.
Moreover, Changhong has been actively promoting winter sports, signaling its dedication to broadening its international brand appeal. Since 2023, the CHiQ brand has partnered with the International Ski Federation for sponsorships, reinforcing its vibrant engagement with sports. This commitment was further emphasized in November 2024 when Changhong announced its support for the FIS Snowboard and Freeski Big Air World Cup.
Recent evaluations by World Brand Lab put the Changhong brand's worth at approximately 236.876 billion yuan (around USD 32.5 billion), ranking it 53rd in Asia’s 500 Most Valuable Brands and 283rd in the World's 500 Most Valuable Brands. Such rankings highlight Changhong’s relentless pursuit of innovation and quality, demonstrating its dedication to enhancing consumer experiences globally. As a result, Changhong continues to strive towards delivering even more convenient and intelligent lifestyle solutions, setting the pace for the future of consumer electronics.