Insomnia Cookies Celebrates 350th Store and Continues Global Expansion Efforts

Insomnia Cookies Hits 350 Locations in Global Expansion

Insomnia Cookies, the beloved late-night bakery brand that has been delighting customers for over 20 years, has hit a remarkable milestone with the grand opening of its 350th store. This achievement is not just a number but a testament to the brand's unwavering commitment to satisfying late-night cravings with warm, delicious cookies. As Insomnia Cookies continues to grow in popularity, it has also expanded its footprint internationally, with locations across the United States, Canada, and the United Kingdom.

In 2025, the brand experienced unprecedented growth, opening 55 new locations, 25 of which were established in the fourth quarter alone—making it the company's most successful quarter yet. This expansion is part of Insomnia's strategy to be readily accessible to Insomniacs craving their delicious offerings at all hours.

Among the brand's latest initiatives is a focus on strategic partnerships, allowing them to reach customers in unique settings. Notable collaborations include openings at the Philadelphia International Airport and partnerships with professional sports teams such as the Philadelphia Flyers, New York Knicks, and Cleveland Cavaliers. These efforts embed the brand into cultural moments and reinforce its status as a leader in indulgent delights.

Looking forward to 2026, Insomnia Cookies plans to surpass its record by opening over 75 new locations, aligning with its ambitious goal of reaching a total of 1,800 bakeries in the coming decade. This growth represents not just an increase in stores but an expansion of the community of Insomniacs who share the brand's passion for baked goods.

According to Seth Berkowitz, CEO and Founder of Insomnia Cookies, “Throughout the past 22 years, we have cultivated a wonderful community of cookie lovers. Our continuous global expansion keeps us focused on creating memorable experiences while strengthening our connections with Insomniacs. We’re committed to pushing the limits of what’s possible in late-night snacks and indulgence.”

To celebrate the opening of its 350th bakery, Insomnia Cookies is organizing a grand opening event at its new Williamsburg, New York location on November 22, 2025. This will be the brand's third outlet in Brooklyn and the 22nd in New York City. The local community is invited to enjoy special giveaways and promotional deals, including a free delivery code, WILLIAMSBURG, valid until December 7, 2025.

The excitement around this expansion illustrates not just a growth in store numbers but also an increase in Insomniacs who appreciate late-night snacks crafted with love. Fans are encouraged to stay connected through Insomnia Cookies’ website and social media channels, including Instagram, Facebook, X, and TikTok, to keep up with the latest news and upcoming events.

In summary, Insomnia Cookies is on a thrilling journey of growth and expansion, blending a passion for quality cookies with innovative strategies to create lasting connections in communities worldwide. Its sights are set on the future, promising more warmth, sweetness, and late-night indulgence to cookie lovers everywhere.